- Hit The Road, Jack! Toyota On Tour
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Summer is here -- and that means automakers are loading their car ...
- Americans Are Auto-Patriotic Around July 4
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Americans are especially patriotic around the 4th of July, but who kn ...
- Canada's Olympic Broadcast Consortium Launches Promo
Marketing Daily, Karl Greenberg - Wednesday, June 27, 2012
Canada's Olympic Broadcast Media Consortium and Air Canada are partnering to fi ...
- Lexus Official Vehicle Of U.S. Women's Open
Marketing Daily, Karl Greenberg - Thursday, June 28, 2012
Lexus will be the "official vehicle" of the 2012 U.S. Women's Op ...
- Delta Air Lines Kicking Around With Chelsea FC
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
The airline, which has deals with the New York Yankees, Minnesota Vikin ...
- NBA Going Back To Europe For Games, Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
BBVA, Adidas and American Express head up a roster of partners th ...
- Razor PC Winning With Gamers
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
The Blade gaming laptop looks like a notebook. Razer, a video ga ...
- New Kraft Coffee Unit Booming
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
Cheaper arabica beans and ambitious goals have given Dutch group D.E. Mast ...
- Pinkberry Tests Breakfasts In Boston
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
Frozen yogurt seller Pinkberry is using its Boston-area locations to roll o ...
- Ford Reveals A Luxury F-150
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 27, 2012
Ford Motor Co. today unveiled a luxury version of its best-selling F-1 ...
- Ford Launches 'Random Acts of Fusion'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The automaker, which by now could probably publish a textbook on social-med ...
- Brut Seeks 'The Essence Of Man'
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
The men's aftershave brand is launching a campaign that offers a n ...
- 24 Hour Fitness Signs With USA Basketball
Marketing Daily, Karl Greenberg - Tuesday, June 26, 2012
USA Basketball has signed a new partnership with 24 Hour Fitness th ...
- Vibrant Hires Haskin As VP Marketing
Raw, Karl Greenberg - Wednesday, June 27, 2012
Vibrant Media has hired John Haskin as VP Marketing. Haskin, to ...
- Is Carlos Ghosn Ready To Retire?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Carlos Ghosn, the Brazilian-born executive who serves as chief executive for bo ...
- Student Debit/ID Card Controversy
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Arizona State University is poised to collect millions of dollars in t ...
- Nestle Crunch Launches Girl Scout Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Nestle Crunch has launched its first TV campaign in five years f ...
- Plain Ol' Butter Gets Exciting
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Retail dollar sales of oil and fats products will drop 5% fr ...
- Heineken Launches Global Campaign For Premium
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Heineken is launching its most extensive marketing campaign to date for i ...
- Disinterested 'Gen N' Will Slow Auto Sales
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 26, 2012
Southfield, Mich.-based advisory firm AlixPartners calls the new demographic "Generation N" f ...
- Chrysler Taking Vehicles To Employees
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
Chrysler is taking its vehicles on the road to employees both ...
- Brands Line Up To Activate Against NBA Draft
Marketing Daily, Karl Greenberg - Monday, June 25, 2012
State Farm gets its name on the event logo, and throughout t ...
- TrueCar.com Sees Strong June For Autos
Marketing Daily, Rafael , Karl Greenberg - Monday, June 25, 2012
TrueCar.comis forecasting that new-vehicle sales in June will be about 1.2 milli ...
- Ford Lands Ryan Seacrest For Fusion Campaign
Raw, Karl Greenberg - Tuesday, June 26, 2012
Ford, which by now could publish a playbook on social-media launch campaig ...
- Shoppers Making Fewer Trips, Buying More
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Shoppers are making fewer food-shopping trips this year but spending more ...
- Tech Geeks Like Marketing
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Early adopters of innovative products could be an even more valuable audien ...
- Broke Cities Sell Naming Rights
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Like sports teams, events and stadiums, cities are considering selling naming right ...
- Stretching The Idea Of Branded Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Great work being done in the field of branded content is ...
- Altima Versus Camry In Big Fight
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
Nissan is betting its newly redesigned Altima can topple the long-time segme ...
- Gasoline Prices Could Dip To $3
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 25, 2012
According to the AAA Fuel Gauge Report, the national average stands ...