- Chevrolet Gets Common Cause With Commonwealth
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Chevrolet is hoping to create a lot of efficiencies and build ...
- Functional Drinks To Lead Growth
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Total global retail soft drink sales increased from 2005 to 2010, risi ...
- Whole Foods Goes Kosher For Passover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Whole Foods Market is bringing in an exclusive Kosher-for-Passover mix of organ ...
- Dodge Dart Races With Travis
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Supercross star Travis Pastrana is getting off of two wheels and in ...
- Miller Brings Back Miller Time
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Miller Lite is bringing back the "It's Miller Time" slogan. Miller Li ...
- Marketers' Mascots Flocking to Facebook
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Marketers are putting characters on social media. StubHub's animatronic talking tree wi ...
- Lots Of Online Ads Vanish
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
A new study from comScore has quantified something marketers already suspected: Ma ...
- Tiger Woods Has Sponsors Growling
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 27, 2012
Woods won the Arnold Palmer Invitational in Orlando on Sunday, his fir ...
- Lee Majors Not In New Mazda Campaign
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Mazda is launching what it is calling an "inside-out" ad campaign ...
- Sierra Club Ad Campaign Takes On Coal
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
The Sierra Club is launching an advertising campaign that talks about t ...
- Smartphone Use In Shopping Increasing
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Perception Research Services International (PRS), in new research, says ownership of smartphon ...
- WWE Pins Flinn For Marketing
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
Pro wresting marketing organization WWE has tapped Brian Flinn as SVP, marketin ...
- Has P&G Lost Its Edge?
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
P&G is growing at 4% and meeting its earnings, but there a ...
- UK Riots Panel Says Curb Youth Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
The U.K.'s Prime Minister David Cameron has ordered inquiries into last summer ...
- Gant Focuses On Old School
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Preppy-clothing retailer Gant is launching new advertising to promote its ties ...
- Jon Krafcik Stretches Hyundai's Portfolio
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Columnist Dave Buss offers a look at Hyundai Motor America next challen ...
- Belvedere Vodka Ad Sparks Outrage
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Belvedere Vodka was apparently poking fun at sexual assault in its advertisin ...
- NBA, ESPN In Citrus Cola War
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
Over the past month, PepsiCo, Coca-Cola and Dr Pepper/Snapple have each ramp ...
- Infiniti Goes For Acura With JX
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Infiniti is hoping to fill a gap in its product lineup a ...
- J.D. Power: Strong First Quarter For Autos
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
We are closing in on the end of the first quarter an ...
- Dealer Promotion Offers Lexus On Ice
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Washington, D.C. Lexus dealers are giving away a Lexus GS 350 ...
- Yamaha Launches Multi-Category Campaign
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Yamaha Motorsports is breaking a new ad campaign that touts the motorspor ...
- GM Goes MTV For Younger Buyers
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
Ross Martin of Viacom's creative strategy unit is working with General Moto ...
- Century 21 Allies With National Soccer Team
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
Century 21 has unveiled its alliance as the "official real estate compan ...
- MasterCard Goes With Palmer, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
MasterCard has signed a deal with the PGA Tour and Arnold Palm ...
- Jaguar And Land Rover Go To China
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
British maker Jaguar Land Rover is the latest to ink a de ...
- Angry Birds Ride Space Needle
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
Angry Birds in Space is the next iteration of the Rovio gam ...
- Leica's M9-P For Golden Shutterbugs
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
There will only be 50 of the white ultra-expensive Leica's M9-P camera ...
- Et In Harley Ego
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
This is one of those "because it's Friday" things, since I real ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...