- Cumberland Packing Taps Ammirati for Ads
MediaDailyNews, Karl Greenberg - Monday, April 2, 2012
Cumberland Packing Corp. based in Brooklyn, NY, has named independent marketing a ...
- Kimberly-Clark Talks Bed Wetting
Raw, Karl Greenberg - Monday, April 2, 2012
Kimberly-Clark's DryNites brand has a new online campaign that runs until spri ...
- Anheuser-Busch Plans Product Blitz
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
This year, Anheuser plans to launch 19 new products in the U.S ...
- Social Media Is Entertainment
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Nine out of 10 people view social networking sites as a n ...
- BlackBerry Exits U.K. Consumer Market
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
BlackBerry is going back to its roots in focusing on business use ...
- Halliday: Commonwealth A Rocky Road For Chevy?
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Chevrolet's new agency, a joint venture between Omnicom Group's Goodby, Silverstein a ...
- Chick-fil-A To Launch Food Truck
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
In April, a franchisee will launch Chick-fil-A's first food truck that wi ...
- Bi-Lo Takes Over Winn-Dixie
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 30, 2012
Shareholders of Winn-Dixie Stores overwhelmingly approved the company's acquisition by Mauldin, S.C.-bas ...
- NFL Preps First-ever NYC Pop-Up
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
At the "NFL Shop At Draft" store, which will be open a ...
- Euro RSCG: 'Activist Consumers' Are Watching
Marketing Daily, Karl Greenberg - Thursday, March 29, 2012
Nearly half of Americans believe the greatest change agent in the futu ...
- Skittles Candy And Trayvon Martin's Death
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Rashaun Collins, who owns the Discreetly Greek T-shirt company in Minnesota, sli ...
- New Toyota Concept The Next Avalon?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Paul Eisenstein of the Detroit Bureau points out that while "passion" ...
- Starbucks Learns You Can't Please Everyone
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Starbucks has the vegan community seeing red over what it recently beg ...
- Social Media Drives CVS Loyalty
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
CVS/pharmacy runs the nation's largest loyalty program, offering 69 million cardholders ...
- It's 'Twitter' With A 'Sh'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Australian entrepreneurs David Gillespie, Matthew Delprado and Johny Mair have made ...
- Q&A: Can $1 Billion Stadiums Be Premium?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 29, 2012
Dave Checketts says new, mega-expensive stadiums can also upgrade amenities like foo ...
- DieHard Launches First Campaign For Alkaline
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The move is somewhat paradoxical -- since the campaign, via Y&R Chicag ...
- OnStar Brings New 'Family Link' To SoHo
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
To demonstrated Family Link in situ, OnStar introduced the Kensington family, w ...
- Land Rover Taps Photographers For Tumblr
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Land Rover North America has launched a campaign on Tumblr called "Fi ...
- Sprint Lets Fans Pick NASCAR All Star
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Sprint is asking fans to help determine the starting lineup for t ...
- Just For Men Backs NHL Beard-a-Thon
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
The NHL team-based local charityBeard-a-Thonprogram will, for the first time ever, benef ...
- Double Cross Vodka Goes April Fools
Raw, Karl Greenberg - Thursday, March 29, 2012
Double Cross VodkaA competitor in the ultra-premium vodka category, is dramatizing i ...
- AT&T Plus Gets Personal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
AT&T has a new loyalty program called AT&T Plus, a free servic ...
- NHL, Discover's 'Day With The Stanley Cup'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A multi-media campaign, anchored by Facebook and including a new TV spo ...
- Gas Prices Alter Summer Plans
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
Rising gasoline prices are likely to make business and leisure travelers alt ...
- Bentley And Rolls Royce In India
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
Forget the one percent, this is the one-hundredth percent. Bentley Motors Lt ...
- Under Armour Adds Arian Foster
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
The performance sportswear and shoe company will use the Houston Texans runni ...
- Jeep Preps Concepts For Moab Trek
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
The folks at Jeep are used to overcoming some tough obstacles ...
- Low Interest Rates Mean Money
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A historic drop in interest rates is helping U.S. households save mo ...
- Progressive Launches Social 'Best Day Ever'
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Progressive Insurance is using Flo, the proprietress of the fictive insurance stor ...