- African-Americans: Web-, Smartphone-Centric
Marketing Daily, Karl Greenberg - Thursday, March 22, 2012
African-Americans rely heavily on online sources for brand information and 95% ...
- Nissan Brings Back Datsun In Some Countries
Marketing Daily, Karl Greenberg - Thursday, March 22, 2012
Nissan is bringing back Datsun as a global brand comprising low-displacement vehicl ...
- No White Elephants At London 2012
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Speaking to a group of business leaders at an awards ceremony th ...
- Phillips 66 To Build New Headquarters
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Phillips 66 will build a new headquarters in Houston and operate fr ...
- How Brands Gamify
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Starbucks, Nike and Sony Music Entertainment are among the companies integrating ga ...
- The Tragedy Of Big Brand Die-Off
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Kodak, Sears, Digital Equipment Corporation (DEC) and Borders are either out ...
- Tedeschi Sells Indian Food
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 22, 2012
Tedeschi Food Shops, which operates in the Northeast, is offering a li ...
- Q&A: With Ram Truck's Marissa Hunter, Part II
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Marissa Hunter, who heads up marketing communications for Chrysler's Ram Truck bran ...
- Luta Makes Good, But Isn't Charity
Marketing Daily, Karl Greenberg - Wednesday, March 21, 2012
Luta articulates the conviction that "people are increasingly aware that what y ...
- Volvo Taps N.Y. Knicks' Jeremy Lin
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
Lin will be Volvo's brand ambassador to reach younger people interested ...
- Q&A: Hunter Says There's No 'D' In Ram
Marketing Daily, Karl Greenberg - Tuesday, March 20, 2012
in this two-parter, Marissa Hunter discusses how the automaker is bolstering Ram ...
- Starbucks Opens Juice Store
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
This week Starbucks opened its first retail store, Evolution Fresh, that h ...
- Walgreens Bringing Foursquare Coupons To Phones
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
Foursquare offers discounts to users who check in at participating retailers, b ...
- 'Consumer Reports' Passes On Fisker Karma
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
It's a beautiful luxury sports car with an electric powertrain. But f ...
- Where Sushi Really Comes From
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
Kristofor Lofgren, founder of Bamboo Sushi in Portland, Ore., was speaking ...
- Kohl's Wins EPA Honors
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
Menomonee Falls, Wis.-based Kohl's Department Stores was honored with the Environmental Protecti ...
- Bad For Lobster Fisheries, Good For Lobsters
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 20, 2012
Shell disease might not look good but it might help lobsters li ...
- Toyota's Total Recall
Marketing Daily, Karl Greenberg - Monday, March 19, 2012
The automaker, having recalled something like 14 million vehicles worldwide in 20 ...
- Piaggio Has Designs On The U.S.
Marketing Daily, Karl Greenberg - Monday, March 19, 2012
The company has told dealers about its plans to expand its presen ...
- Toyota Goes To Yahoo For Prius v
Marketing Daily, Karl Greenberg - Monday, March 19, 2012
Yahoo! signs with Toyota to tout Prius v to Hispanic consumers. ...
- TrueCar Taps Dealer For Dealer Relations
Marketing Daily, Karl Greenberg - Monday, March 19, 2012
TrueCar, Inc., Santa Monica, Calif.-based auto research, pricing and shopping site, h ...
- Apple Today Talks Cash
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
Apple has announced that it will discuss "the outcome of the company ...
- India Ready To Overtake Japan
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
A new study by IHS Automotive predicts that car sales in Ind ...
- Marketers Have Data Flow Issue
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
The Marketing Measurement In Transition Study conducted by Columbia Business School's Cent ...
- Walmart, Target, Kmart, Kohl's Lead
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
At the jump is a great interactive timeline about how, from 19 ...
- Mars Promotes Marathon Bar On Facebook
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
As part of its official sponsorship of the Rock 'n' Roll Marath ...
- Sears To Close More Stores
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
Select Sears hometown dealer stores and Sears Hardware stores will be clos ...
- NetZero Launches 4G Wireless
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 19, 2012
NetZero is taking its nearly free model to wireless: it has launch ...
- Philadelphia Campaign Lets Philly Talk
Marketing Daily, Karl Greenberg - Friday, March 16, 2012
The City of Brotherly Love is ramping up its focus on soci ...
- Jaguar Launches 'Alive' Road Show
Marketing Daily, Karl Greenberg - Friday, March 16, 2012
Supporting the new global ad push, "Alive" starts in Phoenix on Apr ...