- Q&A: Jaguar's Pryor Says The Brand Is 'Alive'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Jaguar's new global campaign, "Alive," is the biggest campaign for the bra ...
- Lexus Launches Facebook Page
Marketing Daily, Karl Greenberg - Wednesday, February 29, 2012
Lexus is launching a new Facebook Page (www.Facebook.com/Lexus.) The company says t ...
- Michael Douglas, Face Of FBI?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
If average Americans trust celebrities more than they do most politicians ...
- Fiery Daytona 500 Good For NASCAR?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
The Daytona 500 was held during prime time for the first ti ...
- Toyota Leads 'Consumer Reports' Survey
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Japanese automakers dominated Consumer Reports' annual survey of the best cars, wi ...
- High Gas Prices Hurt Convenience Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Rising oil prices are forcing consumers to cut back on purchases ...
- Yum Won't Open KFC In Iran
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Yum Brands Inc. denied reports Monday that its KFC brand authorized ...
- The McRibster Returns
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 29, 2012
Every time McDonald's trots out its McRib sandwich, fans clamor for t ...
- Audi Touts E-Tron At TED
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Audi is launching a carbon-neutral ideology along with electric vehicles. So ...
- IAB's Minnium On New Mobile Standards
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Peter Minnium, leader of the program describes it as something of ...
- The ANA Urges ICANN On 'Do Not Sell'
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
The Association of National Advertisers (ANA) and the Coalition for Responsible Doma ...
- Get Smart! Survey Says...
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
Smart USA, the super-diminutive car division of Daimler, AG and Harris Interacti ...
- Oreo Celebrates 100 With Global Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
In 1912, the National Biscuit Company launched Oreo sandwich cookies to ...
- Foster The People
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
Before "Pumped Up Kicks" became a top-selling single last year, Mark Foster ...
- Riots Over Nikes Bad For Brand
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
Nike, the world's largest sneaker maker, with revenue topping $20 billion la ...
- Ferrari CEO Mattiacci Top Auto Exec
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
The 2012 Automotive Executive of the Year Award will be presented ...
- Gross Ads Motivate Consumers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
A TV spot from the New York City Department of Health featur ...
- Walgreens To Open New Concept In Boston
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
Walgreens will use the former Borders space at Downtown Crossing in Bost ...
- Women And Pintrest
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 28, 2012
Pinterest has been exploding. According to comScore, Pinterest drew 11.7 million uniq ...
- Mercedes-Benz Focuses On Icons
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremo ...
- IAB Unveils Mobile 'Rising Stars'
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
In the nick of time (given the explosion in mobile-device usage), t ...
- Jaguar Launches New Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Jaguar is launching a new global brand campaign, "Alive," that anthropomorphizes t ...
- Unilever Inks Measurement Deal With Nielsen
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Unilever has made a deal Nielsen, where P&G can use Nielsen's Onli ...
- Naylor Tapped For IAB Board
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Interactive Advertising Bureau (IAB) announced today the election of Peter Naylor, w ...
- Yum Brands CEO Q&A
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Yum Brands has 36,000 restaurants in 117 countries under brands such ...
- Beetle Catching Up To Porsche
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Volkswagen AG, Europe's largest carmaker, is closing in on purchasing the remaini ...
- Daytona 500 Checkered Flag On Monday
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Divine intervention may have helped Daytona 500 drivers out of having ...
- IPhone May Have Trouble Elsewhere
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Apple's iPhone is holding its own against the Android onslaught in t ...
- But Check Out The (Possible) IPhone 5
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
An independent designer named Frederico Ciccarese sent these concept drawings of t ...
- Actor Jeff Goldblum With Blake Griffin For Kia
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 27, 2012
Moviegoers and TV viewers are familiar with the face, voice and acti ...