- Dealerships Losing Younger Customers
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Whether for repairs, upgrades or customization work, dealership service is a $ ...
- NFL Sponsorship Works For Brands
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Company sponsorship of the National Football League (NFL) is effective in engagi ...
- Chevrolet Reinvents Dealership Advertising
Marketing Daily, Karl Greenberg - Monday, March 5, 2012
Chevrolet is using a TV show format to spark some life in ...
- Disney Ties 'Brave' To Scotland Tourism
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
Walt Disney is partnering with VisitScotland for a GBP7 million global marketi ...
- Eighth Advertiser Departs Limbaugh
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
Rush Limbaugh, as of Sunday evening, had lost eight of the advertise ...
- Cartier Creates Fantastical Film
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
The jeweler Cartier is launching a global campaign centering on a sho ...
- Marketers Big At BNP Paribas Showdown
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
With Roger Federer, Andy Roddick, Maria Sharapova and Caroline Wozniacki on t ...
- Morgan Stanley Redefines 'Rogue Investment Banker'
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
This is sort of a branding story if one considers that, whi ...
- Correction: Nordstrom Rack Selling Used Shoes
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The March 2 Around the Net/Brand Marketing story "Nordstrom Rack To Se ...
- Limbaugh And The Perilous Media Landscape
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
Rush Limbaugh's radio show on which he castigated a Georgetown University l ...
- Tiger Beer Brewer Backs Street Football
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
The campaign creative depicts a pair of players going one-on-one on ...
- Harley-Davidson's Fan Machine Generates New Ad
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
Harley-Davidson has launched a TV spot via Boulder, Co.-based Victors & Spoil ...
- Venables Bell & Partners Creates Brand Consultancy
Marketing Daily, Karl Greenberg - Friday, March 2, 2012
San Francisco-based independent advertising agency Venables Bell & Partners has launched ...
- Brands Struggle With Low Facebook Engagement
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
The common view that Facebook "likes" equate to brand engagement took ...
- Nordstrom Rack To Sell (Slightly) Used Shoes
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
High-end department store Nordstrom is funneling its returned and worn shoes ...
- The Panera Experience Drives Panera's Success
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
Panera Bread has outperformed
Starbucks, Nike and
Nordstrom over t ...
- Target May Move Design Partnership Launches
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
During last week's conference call to discuss fourth-quarter earnings, an analyst ask ...
- Sam's Club Launches Bimonthly Magazine
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
Sam's Club's new own branded, bimonthly magazine, Healthy Living Made Simple, wi ...
- Urban Outfitters Teams With A Beautiful Life
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 2, 2012
A Beautiful Life Brands has teamed up with retailer Urban Outfitters ...
- Chrysler On A Roll With 23rd Monthly Gain
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Either Chrysler is on a roll, or the automaker is under so ...
- Kleenex Brings Back 'Atrapa Estornudos'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
This year, the company is talking more directly to moms, and dangli ...
- Charlie Sheen At A Fiat Party
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Fiat has tapped Sheen for a new commercial for the 2012 Fi ...
- Visit Florida Launches Airline Grant Program
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Florida's tourism arm Visit Florida is creating an Airline Grant Program, who ...
- What Is Martha Stewart, The Brand?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
Martha Stewart Living Omnimedia generated more than a billion dollars in reta ...
- Consumers Flock To Dollar Stores
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
The $52 billion dollar-store industry has been expanding as middle-class shoppers tra ...
- Twitter Brings Sponsored Tweets To Timelines
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
On Tuesday, Twitter announced that sponsored tweets and accounts would soon ...
- TrueCar's New Agency Also Its CMO
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
TrueCar.com has hired Santa Monica-based Donat/Wald + Haque to handle marketing consulti ...
- General Motors, Peugeot Form Alliance
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
General Motors and PSA Peugeot Citroen have confirmed the creation of ...
- Bank Of America Testing New Fees
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
Last year, Bank of America announced a $5 debit fee that w ...
- Buick Touts Verano Tech, Surprises
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
Buick is about to launch a raft of TV ads and marketi ...