KARL GREENBERG
Writer, MediaPost

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  • Dial For Men Gets The Ladies' Pinterest
    Dial for Men product board topics will follow common Pinterest themes li ...
  • Ford Gets Real For 2013 Escape
    Given what the automaker has been doing around vehicle launches and (especiall ...
  • Ram Truck Backs First Response
    Ram Truck is sponsoring The Weather Channel's "Responding by Storm" reports ...
  • Molson Coors Taps Into New Beers
    Coors Light Iced Tea will be the first of several new be ...
  • Jim Lentz Promoted At Toyota
    Jim Lentz may be following in the footsteps of Jim Press. Toyo ...
  • UK: Mars Okay To Use Celebrity Tweets
    Mars has escaped censorship by the U.K.'s Advertising Standards Authority, despite complain ...
  • Weather Channel Vet Joins Vibrant
    Sheila Buckley has been named chief revenue officer at Vibrant Media, t ...
  • Agent Provocateur Lingerie Ad Cleared In UK
    A raunchy advertisement by upmarket lingerie firm Agent Provocateur showing four scanti ...
  • Did Chrysler Make Social Media Error?
    Matt Hardigree takes Chrysler to task for an effort to "buy o ...
  • Automakers' Sites Are Digital Wind Tunnels
    Automotive brand loyalty happens after a customer drives off the dealership l ...
  • Consumer Confidence Up ... Kind Of
    Consumers are spending somewhat more, but that is tempered by a stubbo ...
  • Spalding Taps Fredette, Chalmers And Singleton
    Sports equipment giant Spalding has brought in Sacramento Kings' rookie Jimmer Fredett ...
  • Partnership At Drugfree.org Taps Mark Tatum
    The Partnership at Drugfree.org has elected the National Basketball Association's EVP ...
  • Coldplay's Lessons For Global Marketing (Yes, Seriously)
    Coldplay named an album "Mylo Xyloto," a play on Mylo and portmante ...
  • IPads Become Hand-Me-Downs
    As tablet prices drop and new versions land in stores, family membe ...
  • Pet Insurance Sales Are Up
    Pet insurance providers have grown tenfold during the last decade to ...
  • 40 New Stores For Dick's Sporting Goods
    Dick's Sporting Goods Inc. reported Tuesday that profit for the fourth quart ...
  • Target And Walmart Take Over Canada
    Supermarket retailers in Canada are particularly vulnerable to disruption as a resu ...
  • Pop Star Sings For Mercedes-Benz
    Pop star Aloe Blacc sang "I Need a Dollar" for Mercedes-Benz wh ...
  • Optimism Is Back, Downscaled
    We've been through a rough couple of years and, frankly, there isn ...
  • Sports Fans Love Mobile Stats, Apps
    According to a new national survey commissioned by Motricity that focuses ...
  • Mission Athletecare Hires Dwight Howard
    Athletic gear maker Mission Athletecare has tapped seven-time NBA All Star, Dwig ...
  • Coca-Cola, 7-Eleven Serve Up March Madness
    Coca-Cola's PowerAde, the official sports drink of the NCAA, has joined wi ...
  • Solve Media Lets You Skip Ads
    Solve Media, a digital advertising firm, is trying to please advertisers a ...
  • Sears And Allstate: No Limbaugh Ads
    After a call from protesters and blogs for them to pull the ...
  • Mercedes-Benz Goes After IPhone Users
    Mercedes-Benz is hoping it s new A-Class hatchback appeals to iPhone fan ...
  • Why Amazon Is Going Brick And Mortar
    Amazon plans a Seattle brick-and-mortar retail concept. Why? Apparently, people actually li ...
  • Organic Produce Still Hot
    Produce volume sales may be down overall, but customers continue to embra ...
  • New Car-Sharing Businesses Take Off
    Zipcar has a new kind of competition in companies like Silicon Valley-bas ...
  • Nordstrom Selling Used Shoes? I'm In!
    Nordstrom is going to sell "pre-owned" shoes. In an article in CN ...