- Volkswagen Spoonsors Concert By Kraftwerk
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2012
As part of its multi-year sponsorship of the Museum of Modern A ...
- How Spanx Made It Without Advertising
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Sara Blakely grew her undergarment empire without any outside investment, debt, ...
- Technically You Can't Pay For NCAA Web Brackets
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
While the office pool has moved online-with dozens of services like Pickhoo ...
- But First Graders Can? In Ads, Yes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Kids, young kids, are getting into the $3 billion annual over- a ...
- Dodge Unveils NASCAR Look
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Despite the loss of its primary NASCAR team, Dodge is moving ahe ...
- Apps Finally Ready For Produce
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Nearly nine years after portable computer technology for scanning bar codes obviati ...
- Ann (Sans Taylor) Reports Lower Net
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Ann Inc. reported Friday that net income for its fiscal fourth quart ...
- Pantone Palette For The Palate
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Fricote, a French food magazine, got freelance art director Emilie Guelpa ...
- Ford Flex Backs Humorous Suburban Dictionary
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2012
The Flex program is a tongue-in-cheek effort to engage the ironically inclin ...
- Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music vid ...
- Prius Plays The Game Of Life
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
Toyota is launching a major campaign for the new Prius c, whi ...
- 'Kony 2012' A Viral Marketing Lesson
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
The pure evil that Joseph Kony and the Lord's Resistance Army represen ...
- Mountain Dew Taps Lil Wayne For 'DEWeezy'
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
Mountain Dew is using Hip Hop star Lil Wayne for a n ...
- Tommy Lee Jones Rules Tokyo
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
Tommy Lee Jones is the man in Japan. He's on vending machine ...
- Indian Tobacco Ads Cause Trouble In Australia
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
There is trouble in Australia and India over advertisements at India vers ...
- Childrens Yogurt Brand Frubes Drops Slogan
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
The makers of the UK's best-selling children's yogurt have been criticized f ...
- In Geneva, Automakers Show Bicycles
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 12, 2012
It's not joke. Some automakers want into the bicycle business, the electr ...
- Sir Richard's Condoms Effort Mocks Limbaugh
Marketing Daily, Karl Greenberg - Saturday, March 10, 2012
The outre condom brand (which is a for-profit venture, but with ...
- New Marine Corps Effort Aims For Diversity
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
The campaign, which highlights the breadth of the Marine Corps mission bo ...
- NASCAR Gives Office Depot B-to-B Honors
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
NASCAR announced today that Office Depot, Inc. is the recipient of t ...
- Infiniti Launches Campaign For JX Crossover
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
Infiniti is using its relationship with NCAA sports to launch the 20 ...
- Buick Verano Takes On 'Celebrity Apprentice'
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
General Motors will be promoting the new Buick Verano on Celebrity Apprenti ...
- Infiniti Launches Campaign For JX Crossover
MediaDailyNews, Karl Greenberg - Friday, March 9, 2012
Infiniti is using its relationship with NCAA sports to launch the 20 ...
- Dove Loves Social For March Madness
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Tapping into what might be the largest online sports viewership of t ...
- Chocolate Milk Ad Campaign For Athletes
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Chocolate milk makers are aiming for jocks. The national milk processors organizati ...
- Apple Shows iPad Sales Numbers
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Apple CEO Tim Cook showed a slide at the launch event f ...
- Chrysler Has Big Social Media Success
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Twenty million people have seen Chrysler's "Halftime in America" Super Bowl sp ...
- Can EA Avoid Madden NFL Cover Jinx?
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
Tim Tebow, Michael Vick, Cam Newton, Drew Brees, Aaron Rodgers, Rob Gronkows ...
- 7-Eleven TV Off To Strong Start
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
7-Eleven TV showed solid results in its first year of operation ...
- NCAA Partners Back First Four Festivities
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 9, 2012
The frenzy that is March Madness added another element last year wi ...