• March 9, 2012

Infiniti is using its relationship with NCAA sports to launch the 2013 JX crossover. The automaker is launching three new television spots live on YouTube.com/Infiniti.  Set to air Selection Sunday on CBS, the ad series showcases the leading technologies in the brand's 3-row luxury crossover, including the vehicle's Backup Collision Intervention System.

The effort, via LA-based TBWA\Chiat\Day includes digital, and social media elements. The central media focus is three TV spots that feature an upscale family encountering common situations. The ads spotlight the vehicle's third-row ingress and egress; Infiniti Personal Assistant, a 24-hour, personal concierge service in the new JX, and; the JX Backup Collision Intervention System.

The campaign debuts on Selection Sunday on CBS with spots running throughout March Madness, including the Men's Final Four and NCAA Basketball Championship Game.

Infiniti will also showcase the new series at the 2012 Amelia Island Concours d'Elegance this weekend, as sponsor of the Infiniti Media Room and Judges' Lunch. Support will continue over the summer during the 2012 Olympic Games in London.