• Adweek, Thursday, March 1, 2012 10:24 AM

TrueCar.com has hired Santa Monica-based Donat/Wald + Haque to handle marketing consulting and public relations for the consumer auto research and shopping site.

In a relatively unusual client-agency relationship, the shop is overseeing TrueCar.com’s marketing department, according to DW+H CEO Lucas Donat. Roughly seven of the agency’s 40 staffers are working full-time on the brand, with another three heavily focused on the account. That includes spending at least 50% of their time at the client's nearby headquarters, Donat said. It also means TrueCar’s own marketing department of about 10 reports to the agency.

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