- McDonald's Trying Fish McBites
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 24, 2013
McDonald's is reportedly hoping Fish McBites take over for McRib as sal ...
- Super Bowl XLVII: Hyundai's Excellent Adventure
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Hyundai has a seven-seat crossover in the 2013 Santa Fe, but ...
- Q&A: Chevrolet Finds New Roads Worldwide
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
In Part One of a two-parter with "Marketing Daily," Alan Batey tal ...
- Cessna Lands Partnership With Chip Ganassi Racing
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
Chip Ganassi Racing Teams (CGRT) has inked a multi-year partnership with Cess ...
- BMW Expands Partnership With Fairmont
Marketing Daily, Karl Greenberg - Wednesday, January 23, 2013
BMW of North America is expanding its partnership with Fairmont Hotels &am ...
- Prius Ousts Civic As Bestselling Car In California
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
Toyota's Prius has toppled the Honda Civic from its two-year reign ...
- Buick Brings Out Encore
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
Buick's new Encore compact crossover-utility vehicle is critical for the brand. ...
- What Makes Women Talk About Brands
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
It makes sense to get women to talk about brands, as bra ...
- Mazda Ready To Tap Saatchi & Saatchi China
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
A source says Mazda is tapping Saatchi's China office to handle t ...
- Walmart Sells American
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
A survey Boston Consulting Group survey finds that more than 80% ...
- ExxonMobil Expands Deal With NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
ExxonMobil, whose marketing roots with Nascar go back to 1978, has sign ...
- Bastianich Talks About Quit-Smoking Endorsement
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 23, 2013
GlaxoSmithKline recently signed restaurateur and vintner Joe Bastianich, who runs world-famous restauran ...
- Gardner Takes A Turn
Raw, Karl Greenberg - Wednesday, January 23, 2013
Ubiquitous comms guy Jonathan Gardner heads over to cloud-based marketing firm ...
- Energy Drinks Up, Boost Retail
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Energy drink dollar sales grew 14.6% to $1.9 billion in U.S. foo ...
- U.S. Car Sales May Fall Short Of Expectations
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Chrysler will add shifts - but avoid investing in new plants ...
- Facebook Is Watching You ... Again
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Facebook's new Graph Search feature offers something else besides your past ...
- Declining Soda Sales Here For Good?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Carbonated soft drinks (CSDs) have faced declining consumption as bottled waters, juic ...
- Groupon Kills Gun Deals
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, January 22, 2013
Saying that "the category is under review following recent consumer and mercha ...
- Nevada Tourism Hits The Road With BuzzFeed
Marketing Daily, Karl Greenberg - Monday, January 21, 2013
Nevada's tourism challenge is not boosting Sin City, but Nevada itself. T ...
- Europe In Auto Funk
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
New car registrations in the European Union fell by 8.2% in 201 ...
- New York's East Village Fights 7-Eleven
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
7-Eleven Inc. has extended its tentacles throughout New York, but East Villa ...
- Diesel Makes A Film: Timberlake Stars
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
A Justin Timberlake film "In Time from Diesel" advances the brand's "Da ...
- McDonald's Launches Ingredients App
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
But in Australia McDonald's is using a variety of high-tech tools ...
- SuperValu Sells Off Chains
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
Supervalu here said last week that it has reached an agreement ...
- Atari Files For Bankruptcy
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 21, 2013
Atari Inc. has filed for bankruptcy protection, looking to separate from Fren ...
- Mercedes-Benz: The Devil And The Big Easy
Marketing Daily, Karl Greenberg - Sunday, January 20, 2013
In the teaser, the car blows into New Orleans, blasting open t ...
- Dodge Lets You Buy Your Dart, With Help
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
Once registered, a giftee has the option of connecting to Facebook a ...
- Prosumers: Wallets More Powerful Than Votes
Marketing Daily, Karl Greenberg - Monday, January 21, 2013
Exploiting social media to get companies, rather than government, is more like ...
- Charmin App At Inauguration For The Desperate
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
P&G's Charmin brand will take care of facility shortage at the Presidenti ...
- Ram Jam Artists Prepare To Auction Their Ram Trucks
Marketing Daily, Karl Greenberg - Friday, January 18, 2013
Ram Truck Brand is wrapping up 2012's "Road to the Ram" Ja ...