- Kroger Ups Digital Efforts
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 12, 2013
Kroger Co. here said it recently began ramping up efforts to promo ...
- Best Buy Ends Work From Home
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 12, 2013
Yahoo decided to end its work-from-home program, and now Best Buy wi ...
- L.L. Bean Plans Employee Bonuses On Performance
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 12, 2013
L.L. Bean reported 2012 revenue of $1.521 billion, up from the previo ...
- Nissan Shuffles Global Management
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 12, 2013
Like Toyota and Honda, Nissan Motor Co. is doing a global realignme ...
- Kia Partners With Univision For Reality Show
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
In addition to a season-long, on-air brand integration with the show, the ...
- Tecate Goes Younger, Bicultural For U.S.
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
Tecate will sponsor performances by Latin techno-pop group Moenia, Mexican metal ro ...
- NASCAR, Prevost Tie Knot For Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
Prevost, maker of high-end touring and conversion coaches has signed a multi-ye ...
- Target Scours SXSW For Mobile Designers
Marketing Daily, Karl Greenberg - Monday, March 11, 2013
National retailer Target has a big footprint at SXSW this weekend wi ...
- Catalyst Gets Agency Of Year
Raw, Karl Greenberg - Tuesday, March 12, 2013
IMG's Catalyst Public Relations has won the Small Agency of the Ye ...
- NASCAR Gala For Autism At Met
Raw, Karl Greenberg - Tuesday, March 12, 2013
In a kind of weird juxtaposition, NASCAR will be at the Metropolit ...
- Wait, That Was Supposed To Be My Life!
Raw, Karl Greenberg - Tuesday, March 12, 2013
The presentation I enjoyed most at SXSWi was "Anarchist to Sell-Out: Pun ...
- PepsiCo Loses CMO To S.C. Johnson
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
PepsiCo's CMO, Salman Amin, is leaving the company for S.C. Johnson ...
- ConAgra SVP Of Content Integration Tackles Hunger
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
ConAgra Foods is distributing to retail some 300 million packages of foo ...
- Charles Barkley, Alec Baldwin For Capital One
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Just in time for March Madness, Charles Barkley, who will be pa ...
- Samsung's UK Marketing Director Exits
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Samsung's UK and Ireland corporate marketing director Andrew Garrihy is leaving t ...
- NBA Calls Out Business Partner China For Poaching
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Even as the NBA continues to build what it describes as ...
- Wrigleys: Get Your Caffeine From Gun
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 11, 2013
Wrigley's is targeting consumers 25 and older with Alert Energy Caffeine Gu ...
- Unilever, DailyCandy Partner For 'Fashion Star'
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
Unilever's Suave division is touting its high-end Suave Professionals line and i ...
- Volkswagen Extends MoMA Relationship
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
The EXPO 1: New York project also involves a geodesic "VW Do ...
- Ford Gets NASCAR Partner Prize
Marketing Daily, Karl Greenberg - Friday, March 8, 2013
Ford got the NASCAR Driving Business award in Las Vegas at t ...
- USOC Sweetens Olympic Roster With J.M. Smucker
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
With the 2014 Winter Games less than a year away, the U. ...
- Walmart Expands Neighborhood Market Format
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Walmart will open as many as 115 small-format stores this year, accordi ...
- Mobile Wreaking Havoc On 8-Hour Day
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Nearly two-thirds of full-time workers own smartphones, up from 48% just t ...
- Northwestern Mutual Ensuring More Tournament Exposure
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Now in its second year as a corporate partner of the NCA ...
- London Fog Loses More Than The Duck
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Heritage for a brand like London Fog is golden, but one eith ...
- Even Bentley Is Going Green
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Those who think batteries are for pint-sized electric vehicles and hybrids ne ...
- Parody Sites: Roughage For Marketers
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 8, 2013
Like all things that make you gag, this will be good f ...
- General Motors To Shiver New York Timbers With SS
Marketing Daily, Karl Greenberg - Thursday, March 7, 2013
Just to be clear, this is not "SS" the sub-brand, which ...
- Cadenza, Kia's Moonshot, Hits The Golf Course
Marketing Daily, Karl Greenberg - Thursday, March 7, 2013
The automaker says the tournament, now at the Aviara Golf Club ...
- SodaStream Adds Flavors In Canada
Marketing Daily, Karl Greenberg - Thursday, March 7, 2013
Beverage carbonation systems maker SodaStream Canada Ltd. is partnering with Kraft Cana ...