- Ford Gets The 'Need' For Mustang
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Via a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- Mitsubishi Dangles Outlander Above Grand Canyon
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Mitsubishi is sponsoring Discovery's "Skywire Live" in which Nik Wallenda tightropes acro ...
- Mitsubishi Dangles Outlander Above Grand Canyon
MediaDailyNews, Karl Greenberg - Monday, June 10, 2013
Mitsubishi is sponsor the live broadcast of "Skywire Live" on Discovery. N ...
- Diageo Calls Global Smirnoff Review
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
JWT must gird its loins, as Diageo is reviewing the Smirnoff accou ...
- Britain's Tango Drink Is Back
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
The UK orange drink has been gone for five years overseas. N ...
- Social Media Works For Tourism
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
Social media and online marketing were the focus of the discussions ...
- Southwest Florida Prime Target For 7-Eleven
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
Bye, mom and pop! 7-Eleven is creeping across Florida, with plans ...
- Apple Pie And Burgers At Shanghai Disney? Not
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
The Shanghai Disney Resort will have Chinese cultural cues, per Robert Ige ...
- Automakers Go Telematics Wild!
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
Telematics gone mad! Automakers are vying to out-cloud each other: In ju ...
- Ram Rides Into Smallville For 'Man Of Steel'
Marketing Daily, Karl Greenberg - Friday, June 7, 2013
Ram is unveiling a "Man of Steel" show truck at the movie ...
- Stanley Brand Update Ready For 'Action'
Marketing Daily, Karl Greenberg - Sunday, June 9, 2013
The maker of consumer and commercial hand and power tools, and ...
- Ford Mustang In "Need For Speed"
Raw, Karl Greenberg - Monday, June 10, 2013
Motor is putting the 2014 Mustang into DreamWorks Studios "Need for Spee ...
- GM Offers Free Maintenance
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
General Motors is offering services with all 2014 model year products th ...
- Report: Tennis Sponsorship To Top $700M In 2013
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
With brands such as Corona Light, Emirates Air, Rolex, FedEx, Coke a ...
- Komen Cancels San Francisco Walk
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
Susan G. Komen for the Cure is still trying to cope wi ...
- McDonald's Rethinks 'Round-The-Clock Offerings
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
Some of McDonald's 24-hour restaurants in the U.S. will begin serving bo ...
- One-Third Of Grocery Shoppers Uses Mobile In Stores
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
One in three grocery shoppers uses a mobile device while in ...
- Ronaldo Scores Multimillion-Dollar Alliance With Herbalife
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
The international soccer star, who earns about $22M from annual endorsements, pla ...
- Blueberries In Space
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 7, 2013
Marketing is expensive, but sometimes good fortune writes the check. One Mai ...
- Chevron And U.S. Open: Young Scientists Wanted
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
"We have a neat little deal," says Glenn Weckerlin, global director ...
- Airstream Wants You To 'Live Life Riveted'
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
The effort, via Sausalito, Calif.-based Skadaddle Media, comprises a video, consumer manifes ...
- Lexus Taps Amanda For L/Studio
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Lexus is tapping British television personality and photographer Amanda de Cadenet ...
- Ram Truck In 'Man of Steel'
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Chrysler is driving its Ram Truck brand around "Man of Steel," t ...
- Acura Gets Seinfeld's For New Coffee In Cars Series
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
Acura is hitting the open mike as sole sponsor of "Comedians ...
- Pizza Hut Goes Lower Than Low
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
Pizza Hut is offering a limited-time, $5.55 large pizza with one toppi ...
- Twitter CEO Climbs Golden Gate To Tweet Vid
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
This week, Twitter chairman and co-founder Jack Dorsey, along with a Caltra ...
- Emirates, Pele In Cosmos Comeback
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
The original version of the New York Cosmos of the North Americ ...
- Edmunds.com Launches No-Haggling Price Promise
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
Auto shopping and research site Edmunds.com wants to kill the haggle, whi ...
- Beckham's Old Venue Officially Gets A New Name
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 6, 2013
When David Beckham played in Major League Soccer, The Home Depot Cent ...
- Kia Gets Serious About Luxury With Cadenza
Marketing Daily, Karl Greenberg - Wednesday, June 5, 2013
Kia Motors America has launched its most upscale advertising to date. T ...