Lexus had, until mid April, been a little dormant with its L/Studio program, it's lifestyle site featuring video content like. which launched in 2009. adding to its L/Studio lifestyle content site (lstudio.com). The automaker is tapping British television personality and photographer Amanda de Cadenet to do “The Conversation with Amanda de Cadenet,” a series of video interviews with actresses like Chelsea Handler, Milla Jovovich, Zoe Saldana and Jaime King. The program launched on April 17.
Said Brian Smith, vice president of marketing for Lexus. “We see L/Studio as a place for artists to experiment with their talent.