- Mercedes-Benz Betting On E Class
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
Auto manufacturers are flooding the market with a wide range of offerin ...
- Brand Perception Playing Tricks On Us
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
A new study shows that brands may make us so predisposed ...
- Wendy's Restaurant Kills 9-Patty T-Rex Burger
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
A Wendy's restaurant outside of Winnipeg, Manitoba, has apparently been selling ...
- Wal-Malt Selling At Bus Stops In Toronto
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
Walmart and consumer products giant Procter & Gamble have launched mobile stor ...
- Chevrolet's Campbell: Racing On Sunday Still Sells
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
Chevy showed dealers the Impala-based SS sedan, the new Stingray, Silverado pick ...
- J.D. Power: Ace Sets Pace At Retail
Marketing Daily, Karl Greenberg - Thursday, June 13, 2013
J.D. Power's study measures home improvement retail satisfaction based on staff a ...
- Tiger, Arnie, Clint 'Respect' Rodney
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
The U.S. Golf Association has enlisted legendary golfers Tiger Woods and Arno ...
- Coke Gets Marketing (Snow) Ball Rolling For Sochi '14
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Coca-Cola, a top-tier partner of the International Olympics Committee and U.S. Olympi ...
- Yum! Troubles In China
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Yum! Brands Inc.'s KFC chain in China continues to hamper performance ...
- Toyota Tops Global Green
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Toyota has once again been picked as the world's greenest brand, accordi ...
- Burkle Looking To Buy Fresh & Easy
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
Billionaire Ron Burkle is in talks to buy Tesco plc's Fresh &am ...
- Adidas Looks To Brazil
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 13, 2013
With the World Cup just a year away, sponsor Adidas is geari ...
- Irv Gordon To Hit 3 Million Miles; Volvo Celebrates
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
Volvo's Geno Effler says he's expecting lots of views of the vid ...
- AutoPacific: Buick And Cadillac Top Brands
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
Auto consultancy Tustin, Calif.-based AutoPacific reports in its 17th annual Vehicle Satisfacti ...
- SodaStream Taking Out Full-Pager On Thursday
Marketing Daily, Karl Greenberg - Wednesday, June 12, 2013
SodaStream, which makes home carbonation machines, is planning to run a pri ...
- GM Taps Chan For Digital
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
General Motors has launched its 4G WiFi service plan. It wants servi ...
- Ruby Tuesday Gets New COO
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Ruby Tuesday Inc. has named former Darden Restaurants Inc. executive Todd Burrow ...
- Consumers: Digital Ads Invasive
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Seems if consumers could TiVo digital ads they would. Around half ...
- Sony PlayStation 4 Rebuts Xbox
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Sony announced its next-generation PlayStation 4 game console, saying it would n ...
- Chicago Tourism On Comeback
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Chicago hosted a near-record 46.2 million visitors last year, with growth ...
- Keane: Native Ads Solution For Mobile
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 12, 2013
Patrick Keane, president of Sharethrough says the renaissance of brand advertising wi ...
- Cadillac Going Rogue, With New Agency
Marketing Daily, Karl Greenberg - Tuesday, June 11, 2013
Kind of like Lincoln Motor's Hudson Rouge, or Hyundai's Innocean USA, t ...
- Chevy Signs On With U.S. Soccer
Marketing Daily, Karl Greenberg - Tuesday, June 11, 2013
In addition to having a multi-year deal with super-team Manchester United th ...
- Q&A: On Running To Catch Nike, Adidas, Et Al.
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The running-exercise-workout landscape is populated by companies with immediate brand recognition. B ...
- LeBron Scores First Videogame Cover
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
LeBron James has done a lot of things during his basketball caree ...
- The Container Store Boxing Up Profits
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
The Container Store, whose goal is to sell products meant to ho ...
- Melissa & Doug Toys: Batteries, Software, Apps Not Included
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
And another low-tech company that is faring well against the digital onslaug ...
- Deutsch Gives Out Cannes-ed Pizza (The 'S' Is Silent)
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
Deutsch LA has teamed with a Cannes pizzeria to feed the mass ...
- Now It's Pontiac's Turn
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 11, 2013
After firing salvos at Chrysler, NHTSA aims canons at GM. Federal safe ...
- Callaway Taps Uber For U.S. Open Grassroots
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Callaway has been taking a digital approach that varies from the usual ...