- Nissan Opens Door To Versa Launch
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
Nissan started taking the message to the Web this month with ...
- Chevy Back With MOFILM For Oscars
Marketing Daily, Karl Greenberg - Wednesday, June 19, 2013
To support its relationship with the award's ceremony, the automaker partnered wi ...
- Chevrolet Taps John Legend Tune For Impala
Raw, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- Facebook Brass: Brand Advertising Essential
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 19, 2013
At the advertising festival Cannes Lions, Facebook's VP of global marketing solutio ...
- Agency.com's Chan Suh Resurfaces At Prophet
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 19, 2013
Chan Suh was the mind behind Agency.com, which had a couple ...
- Microsoft Makes Ad Announcements At Cannes
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 19, 2013
At Cannes Lions, Microsoft announced a new wave of prototypes it h ...
- Volkswagen Admits China Miscalculations
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 19, 2013
Volkswagen has admitted it lost its way in China, where it sel ...
- Tennessee Pitches Woo To Chrysler
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 19, 2013
Might Chrysler soon be "Imported from Tennessee"? Yes, if Tennessee seduces t ...
- 7-Eleven Stores In Illegal Immigration Mess
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 19, 2013
A federal probe into alleged illegal immigration-related activities at 7-Eleven Inc. locatio ...
- Affluence Not Just For Affluent
Marketing Daily, Karl Greenberg - Tuesday, June 18, 2013
For affluent consumers, traditional media is still the way to go, p ...
- Chevrolet's Fleck Talks Northeast Strategy
Marketing Daily, Karl Greenberg - Tuesday, June 18, 2013
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of wo ...
- Chrysler Goes Kicking And Screaming To Recall
Marketing Daily, Karl Greenberg - Tuesday, June 18, 2013
Chrysler Group LLC and the National Highway Traffic Safety Administration (NHTSA) ha ...
- Fiat Ponders Future Products
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
Fiat is getting bigger with the new four-door 500L. Where next? T ...
- JCPenney Goes Back To Visible Staff
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
JCP's "un-dress" code is a legacy of ousted Chief Executive Officer R ...
- Lou Lou: Small Store Makes Good
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
Washington , D.C., area Lou Lou started in a shoe-box sized spa ...
- Heineken Shares Dad Jokes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
In honor of Father's Day last Sunday, Heineken celebrated dads and a ...
- Noodles & Company Sets IPO
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
Noodles & Company, owned by Catterton Partners along with Canadian pension investme ...
- One Million Moms Vs. Salad Dressing
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 18, 2013
One Million Moms is in a tizzy because of a Kraft Zes ...
- DeMoulin: Booming Licensing Show = Booming Business
Marketing Daily, Karl Greenberg - Monday, June 17, 2013
While entertainment properties -- movies, TV, games -- are the major sour ...
- Kia Back To Rock At Vans
Marketing Daily, Karl Greenberg - Monday, June 17, 2013
At the tour, which hits 39 U.S. cities, the brand gets bo ...
- Ford To Cut Factory CO2 30% By 2025
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 17, 2013
Ford Motor Co. aims to reduce the CO2 output of its glob ...
- Fisker's Car Brings Bad Karma
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 17, 2013
Fisker's Karma hybrid sports sedan is beautiful but perhaps doomed. Fisker Automotiv ...
- Wendy's Rethinking Value Menu
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 17, 2013
The 6,500-unit Wendy's chain tried "Right Price Right Size", but the me ...
- Apple Wants A Slice Of Telematics. Will Cars Assent?
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 17, 2013
At its developers' conference last week, Apple said it plans to mo ...
- Superman Takes Off With Help Of Only One Game
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 17, 2013
Warner Bros. and Legendary Pictures' "Man of Steel" has made $196.7 milli ...
- Macy's 4th Celebration Includes Empire State Building
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 17, 2013
The Empire State Building will be used in the 37th annual Macy ...
- Schick Hydro, Three Guys, And New Zealand
Marketing Daily, Karl Greenberg - Saturday, June 15, 2013
The series also reprises last year's program in which the guys we ...
- SodaStream Backs Cause, Gets Political
Marketing Daily, Karl Greenberg - Friday, June 14, 2013
Home carbonation system SodaStream may not have gotten the spot it want ...
- O'Keefe Picks Up WingStreet
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
Chicago agency O'Keefe Reinhard & Paul has has picked up the creati ...
- Eat Your Veggies
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 14, 2013
It's not always easy for people to get access to fresh produ ...