- Wendy's Accuses United Dairy On Frosty Trademark
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 25, 2013
The name and packaging of a convenience store chain's milkshake product h ...
- Fatburger Travels To Walmarts Nationwide
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 25, 2013
Fatburger will run a "Fatburger Across America" national tour to offer i ...
- Africa Goes Mobile
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 25, 2013
Brands should see mobile as the principal channel for advertising and marketi ...
- Acura Bats For Fences With 'Made For Mankind'
Marketing Daily, Karl Greenberg - Monday, June 24, 2013
"We have been rethinking the brand for a few years, taking ti ...
- Kelley Blue Book Partners With Quaker State
Marketing Daily, Karl Greenberg - Tuesday, June 25, 2013
A PR initiative that Quaker State and Kelley Blue Book will ...
- Volvo Working On Self-Parking Car
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Volvo is combining two concepts - autonomous vehicles and programs to fi ...
- Harley-Davidson's Average Buyer Not A Boomer
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
A top Harley-Davidson executive told Reuters that in 2012, for the fir ...
- Starbucks Hiking Prices
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Starbucks will raise prices this week by about 1%. The company sa ...
- Energizer Moves To Licensing
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Energizer Holdings is seeking to grow revenue through new licensing deals, exploiti ...
- Why Mobile Ads Must Not Stand Alone
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Mobile advertising has been defined by companies like Adfonic and Jumptap, not ...
- Aston Martin Makes Its Marque
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
In this Q&A, Aston Martin global marketing director Markus Kramer talks abo ...
- Staples Tries Omni-Channel Stores
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Staples has launched an "omni-channel" retail concept, opening in Norwood, Mass., a ...
- GE Aviation Buzzes BuzzFeed
Marketing Daily, Karl Greenberg - Friday, June 21, 2013
Longtime BuzzFeed sponsor GE is running a new application on the rich-conte ...
- 2013 Auto Momentum Set On Nitro
Marketing Daily, Karl Greenberg - Monday, June 24, 2013
Auto sales keep on keeping on. It looks like this month wi ...
- Docherty To Leave GM
Marketing Daily, Karl Greenberg - Friday, June 21, 2013
Susan Docherty, president and managing director of Chevrolet and Cadillac Europe a ...
- Detroit May Sell A Piece Of Its Cachet
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 21, 2013
Detroit, as everyone knows, is on in its halcyon days. It nee ...
- Backlash Makes Microsoft Back Down
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 21, 2013
Huge backlash by gamers against Microsoft's XBox One polices has worked. Microso ...
- Nordstrom Competition Good For Hudson Bay
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 21, 2013
Toronto-based Hudson Bay Co. is ready for rival Nordstrom to roll in ...
- Electric Cars' Limited Range Equals Low Resale
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 21, 2013
In another blow to battery-cars, analysts for the National Automobile Dealers Associati ...
- Warner Bros.: Jesus Was Superman
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 21, 2013
Warner Bros is engaging in a bit of targeted marketing for M ...
- 7-Eleven Does Compliance Review Post-Raid
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 21, 2013
In the wake of Feds' discovery that 14 7-Eleven franchises in N ...
- Q&A: Honda's Accavitti On Agency Change Strategy
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Honda Motor's luxury brand Acura is about to launch its first campai ...
- Legend Sings 'Love' For Chevrolet
Marketing Daily, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is "Made to Love." The na ...
- Chevrolet Taps John Legend Tune For Impala
MediaDailyNews, Karl Greenberg - Thursday, June 20, 2013
Chevrolet's total redesign of the Impala is called "Made to Love," referri ...
- Some Ads Matter At Cannes
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
Not all of the ads at Cannes were about fried chicken, shavi ...
- Conan Loves/Hates His Advertisers
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
Conan O'Brien likes his advertising cash flow but also wants creative freedo ...
- Carl's Jr. Puts Jenny McCarthy Out Front
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
The Cranberry Apple Walnut Grilled Chicken Salad is back at Carl's J ...
- Amazon Tries Death-sploitation, Gets Chagrined
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
Amazon's Facebook feed took the opportunity to honor James Gandolfini by pitchi ...
- Facebook To Roll Out Advisory Boards
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
Cannes Lions 2013: Facebook intends to roll out marketing advisory boards arou ...
- 'Motoring' Cachet To Sink Until IPhones Have Wheels
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 20, 2013
Today, there are more cars than licensed drivers in the U.S. ...