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Why Mobile Ads Must Not Stand Alone

Mobile advertising has been defined by companies like Adfonic and Jumptap, notes Jonathan Gardner, tech writer, commentator, and all around comms guy for True. The problem: this mobile-only marketplace is growing obsolete. "They and their compatriots have primed the mobile ad market, laying the foundation for a new mobile ecosystem and raising the visibility of mobile among marketers," he writes, adding that the specialists may thrive, but it’s time for them to make some room for a more integrated approach to mobile advertising.

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