- Paramount Puts $20 Million Behind Halos Mandarins
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 10, 2014
Paramount Citrus Coop in Delano, Calif., is putting $20 million behind i ...
- Tuner Says Young, Really Young, Americans Are Car Crazy
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 10, 2014
R.J. de Vera, officially "leader of the customer engagement group" at t ...
- Victoria's Secret Changes 'Perfect Body' After Backlash
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 10, 2014
Victoria's Secret changed its "Perfect Body" slogan last week following a backla ...
- Kohl's Upping TV Spend For Holiday
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 10, 2014
Kohl's, which is investing more on TV this year, has launched i ...
- Banner Ads Going Strong, But For How Long?
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 10, 2014
The redoubtable banner ad is entering its third decade, but how lo ...
- Top Marketers Farley, Odell Trading Places At Ford
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Top marketers Jim Farley and Stephen Odell are trading places at Fo ...
- Chase Goes D-League With MSG, Westchester Knicks Partnership
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Chase gets its logo on Westchester Knicks properties and home venue, t ...
- Al-Qaeda Operative Khalid Sheikh Mohammed Accidental Model In Turkish Ad
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 7, 2014
A Turkish cosmetics company says it didn't know that the hirsute m ...
- BMW, Toyota To Move On Midsize Sports Cars
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 7, 2014
BMW AG and Toyota Motor Corp. are moving toward developing sports ca ...
- Starbucks In Eggnog Stumble
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 7, 2014
Starbucks will bring back seasonal Eggnog Latte nationwide this month after custome ...
- CVS Still Stands Alone In No-Smoke Zone
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 7, 2014
CVS Health Corp., which stopped selling tobacco two months ago, isn't shari ...
- Steve Young, Jerry Rice, Van Heusen Want You To 'Give A Shirt'
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 7, 2014
Van Heusen is supporting Career Gear, which provides "professional mentoring, life-skills a ...
- AutoTrader Says Certified Pre-Owned Means Happy Owners Who Buy New Cars Next
Marketing Daily, Karl Greenberg - Thursday, November 6, 2014
Michelle Krebs, senior analyst at AutoTrader.com, tells "Marketing Daily" that CPO ...
- Strong Agency/Marketer Relationships Work, But Who Has The Time
Marketing Daily, Karl Greenberg - Friday, November 7, 2014
Twenty years ago the conversation about the agency/marketer relationship would have be ...
- Christmas Tree-Shaped Doritos ... In Japan
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 6, 2014
Remember Jesus on a tortilla chip? How about a Christmas tree ...
- Taylor Swift Hits Million Record Sales The Old/New-Fashioned Way
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 6, 2014
Taylor Swift has done the impossible. She sold over 1.287 million ...
- Mercedes-Benz Beats Others In Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 6, 2014
A new study from Phoenix Marketing finds that Mercedes-Benz marketing communications ...
- Why Pizza Chains Thrive
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 6, 2014
Another pizza chain, another strong quarter for sales growth. Papa John's ju ...
- Despite Adverse Situations, Women Still Buy Into The NFL
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 6, 2014
Domestic violence, child abuse and other major issues have put the N ...
- Influence Doesn't Mean Fan Base And Celebrity
Marketing Daily, Karl Greenberg - Wednesday, November 5, 2014
Kunal Muzumdar, one of the participants on an Ad:Tech NY panel ...
- Lexus Goes For Excitement, Diversity With Push For RC 350 And RC F Sports Cars
Marketing Daily, Karl Greenberg - Wednesday, November 5, 2014
Lexus says the ads will air during prime time, late night, cab ...
- Self-Driving Cars Will Redefine Life, Liberty, And Out-Of-Home
Marketing: Automotive, Karl Greenberg - Thursday, November 6, 2014
The autonomous car. It's not ready for the shiny tiled floors ju ...
- Forrester Says Digital Will Overtake TV In Two Years
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 5, 2014
Digital advertising spend in the U.S. will top TV spend by 20 ...
- Burger King India Lets Customers Pre-Order Through EBay
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 5, 2014
Following on the heels of a PayPal deal, which lets consumers b ...
- Q&A: How Turner Is Driving People, Marketers 'Home' To The NBA
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 5, 2014
Turner Sports has unveiled a multi-platform campaign under the umbrella theme, "Home ...
- Sales Of 'Frozen' Princess Dresses Anything But Frozen
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 5, 2014
Disney has sold more than three million "Frozen" role-play dresses in Nor ...
- SEMA Rocks Performance Cars
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 5, 2014
The annual Specialty Equipment Market Association (SEMA) in Las Vegas is pack ...
- Makers, Dealers Upping Per-Vehicle Spend, Thanks To Digital
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Auto marketers are still spending big on traditional media, with over ha ...
- Outdoor Brand Hi-Tec Gets Happy With New Footwear
Marketing Daily, Karl Greenberg - Tuesday, November 4, 2014
Outdoor brand Hi-Tec is doing its version of Pharrell Williams's "Happy" vid ...
- Undeterred By Crash, Branson Says Work On Space Tourism Won't Stop
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 4, 2014
Richard Branson who, among many other things, founded Virgin Galactic, won't s ...