- Forrester Says Data Sharing Faces Hurdles
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 3, 2014
Research firm Forrester says that while there has been a big increa ...
- Uber To Test Carpooling In New York
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 3, 2014
Uber customers with iOS devices will be able to share rides wi ...
- Norelco Taps Baseball Star Mike Piazza To Pitch Series 9000
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 3, 2014
Electric shaving brand Philips Norelco has signed baseball star Mike Piazza ...
- With Smartphone Center Of Connected Galaxy, It's Add Value Or Go Home
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2014
Walmart is a good example of the value-add equation. The company's ...
- Nissan Returning To Super Bowl
Marketing Daily, Karl Greenberg - Tuesday, December 2, 2014
The bigger picture is Nissan's "Big Moments" strategy of buying into maj ...
- Wal-Mart Fires 30 Senior China Executives
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 2, 2014
Wal-Mart Stores said it has dismissed several executives in China as pa ...
- Traditional Beers For Sports, Novel Beers For Dinner
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 2, 2014
Consumers think traditional beer brands are appropriate for sports events or refreshmen ...
- Burger King Brings Back Yumbo
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 2, 2014
The Yumbo Hot Ham & Cheese Sandwich came off the Burger Ki ...
- Nissan Launches Truck Teaser
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 2, 2014
With the official unveiling of the next-generation Nissan Titan pickup just s ...
- EBay Taps Naked For Europe
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 2, 2014
EBay has tapped Naked Communications, led by its London office, to hand ...
- Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
With virtually 100% of consumers researching online before making a purchase, a ...
- Carlos Ghosn Talks Green Drivetrains, Connectivity, And Autonomous Cars
Marketing: Automotive, Karl Greenberg - Tuesday, December 2, 2014
Emissions, and connected and autonomous cars. Those are the key challenges a ...
- Alfa Romeo Likely To Bring Midsize Sedan To U.S.
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 1, 2014
After months of waiting, American Alfa Romeo fans can finally head ...
- Reebok Muscles Into Boxing-MMA Category With LUTA Buy
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 1, 2014
Reebok has acquired LUTA, a U.K.-based boxing and mixed-martial arts brand. T ...
- Luxury Car Buyers In China Are Surprisingly Young
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 1, 2014
Chinese owners of Audi, BMW, Mercedes, Lexus, Volvo, Land Rover, Cadillac a ...
- Black Friday A Shade Of Grey
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 1, 2014
Thanks to early deals, online shopping and a mixed economy, the Thanksgivi ...
- Note To Rich And Eccentric: The 12 Days Now Cost $116,000
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 1, 2014
Last year it would have cost about $114,000 to acquire the gif ...
- Bands And Brands, Unite; Just Do It Right
Marketing Daily, Karl Greenberg - Monday, December 1, 2014
In the study, 68% of artist managers cited brand partnerships as ...