- Mazda Drives Real Brand, MX-5 Awareness On Virtual Track
Marketing Daily, Karl Greenberg - Tuesday, December 9, 2014
Mazda is marketing the Miata via a partnership and product integration wi ...
- Japanese Auto Brands Stagnate In China
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 9, 2014
Japanese automakers are struggling in China. Nissan's sales increased just 1.7% ...
- Bermuda Turns To Social Media To Drive Tourism
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 9, 2014
Tourism to Bermuda has declined over the decades. It is now abo ...
- USPS, Sixers Stand Tall To Honor Chamberlain With First NBA Stamp
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 9, 2014
Basketball icon Wilt Chamberlain is on the first U.S. Postal Service sta ...
- Cheerios Making Ancient Grains Mainstream
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 9, 2014
General Mills will introduce a new, hipster version of Cheerios, called Cheeri ...
- More Hamburger Sacrilege From East Asia
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 9, 2014
And it's time again for the latest fast-food Frankenstein from the F ...
- Sponsors Sign On For Special Olympics World Games In Los Angeles
Marketing Daily, Karl Greenberg - Monday, December 8, 2014
The event will bring 7,000 athletes and 3,000 coaches from 170 countri ...
- What Does Jason Vines Drive?
Marketing: Automotive, Karl Greenberg - Tuesday, December 9, 2014
"It's simple. Whatever you do, don't blame the customer." Those were sa ...
- DirecTV Bringing Dogg, Dragons, Partners To Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 8, 2014
NFL partner DirecTV is working to fill the roster for its Sup ...
- Lexus Gets Edgier In Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 8, 2014
Lexus' advertising is getting racier to support the brand's new, edgier vehic ...
- Burger King Closes In On Horton's
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 8, 2014
Burger King has gotten approval from a Canadian regulator this week f ...
- Johnnie Walker Partners With Uber For Free Christmas Taxis
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 8, 2014
Johnnie Walker has partnered with Uber to offer consumers a free "sa ...
- Kraft To Give McCafe Marketing Boost
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 8, 2014
Kraft Foods Group is planning a major campaign to back the nation ...
- Hyundai Co-Sponsors Carrie Underwood Album Release Party With IHeartRadio
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
Hyundai and iHeartRadio are presenting sponsors of the release party for h ...
- Aston Martin Reveals New Bond Car
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 5, 2014
James Bond gets a new Aston Martin for the next James Bo ...
- Super-thin Samsung Nears Launch
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 5, 2014
It's a rumor, but the Galaxy A7 might be 6.3mm thick, maki ...
- Cadillac Has Dropped Campbell-Ewald
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 5, 2014
Cadillac has parted with Detroit-based Interpublic unit Lowe Campbell Ewald, and tapp ...
- China's Big Tobacco Sponsors And Brands Schools
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 5, 2014
China National Tobacco Corp. has funded schools in China, and then nam ...
- Heavyweight Match: Reebok, UFC Join For Global Push
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 5, 2014
Reebok has signed a six-year deal to become the official outfitter f ...
- Mazda Lets Consumers Paint Virtual MX-5, Via Xbox Partnership
Marketing Daily, Karl Greenberg - Thursday, December 4, 2014
Two finalists get to go to South by Southwest for the fin ...
- Out-Of-Home Must Transcend Advertising
Marketing Daily, Karl Greenberg - Friday, December 5, 2014
I was also going to mention that scene - you know t ...
- Google To Make Kid Versions Of Top Search, Watch Channels
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 4, 2014
Beginning next year Google will create versions of products like YouTube, searc ...
- Cancer Centers Called Out For Advertorial
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 4, 2014
The Association of American Cancer Institutes had a 56-page advertorial section ...
- Could Plunging Fuel Prices Mean Trouble For Ford?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 4, 2014
Thanks to lower gas prices, Ford's top seller, the F-Series truck lin ...
- Oh, No, A Bean Boot Shortage!
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 4, 2014
Want L.L. Bean's famous waterproof boots? Good luck. The manufacturer faces ...
- Target Pairs Up With Google For Holiday Mobile Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 4, 2014
Target Corp. is partnering with Google on a mobile game with ...
- Splashing Gallons Of Paint On A Nano-Painted Leaf? Just Another Social Day At Nissan
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2014
Says Scot Cottick, senior manager of social media marketing, "I think o ...
- Hispanics Prefer Ads In English, Shopping On Laptop
Marketing Daily, Karl Greenberg - Wednesday, December 3, 2014
Several factors drive the online shopping habits of Hispanic consumers, including bilinguali ...
- November Auto Sales Hit Ten-Year Record
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 3, 2014
The combination of lower gasoline prices, rising consumer confidence, and a stro ...
- He's No Steve Jobs, But Under Tim Cook, Apple Thrives
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 3, 2014
Since Tim Cook became CEO of Apple, the company's market cap h ...