- Volvo Will Launch Online Sales, Skip Auto Shows
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 16, 2014
Volvo Cars said it will start selling vehicles online as it rol ...
- Toyota Plays Fantasy Football With Yahoo
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
Dionne Colvin-Lovely, national director, traditional and emerging media, Toyota Motor Sales US ...
- Hyundai Makes Music 'Times Square' For Its Marketing
Marketing Daily, Karl Greenberg - Monday, December 15, 2014
David Matathia, director of marketing communications at Hyundai Motor America, talks ...
- Malibu Plus A Dash Of Corvette? Sounds Good, But Why?
Marketing Daily, Karl Greenberg - Tuesday, December 16, 2014
I saw a story on "Automotive News" Monday morning that really caug ...
- Automakers Spending Big On Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
The NFL is heading toward the Super Bowl on Feb. 1, a ...
- Brands Play On 'Serial' Phenomenon
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
NPR's "Serial" podcast about the murder of Hae Min Lee and h ...
- Curvy Kate Launches Boudoir Brand
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
U.K. full-figure lingerie brand Curvy Kate is launching a risqué brand call ...
- PepsiCo Taps New Brand Ambassadors In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
PepsiCo India has hired two film stars for its marketing campaigns f ...
- Chick-Fil-A Loses Trademark Fight Versus 'Eat More Kale'
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
The Vermont “Eat More Kale” dude has beat the big guy. ...
- Ford Trend Study Finds Gen Z Ready To Act, Share, And Fail - If Need Be
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
Ford's third annual trend report, overseen by in-house futurist Sheryl Connelly, sa ...
- Ford To Launch Global Performance Unit
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 12, 2014
Ford Motor will introduce a high-performance RS version of its next-generation Foc ...
- Restaurant Same-Store Sales Growth Slows In November
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 12, 2014
Restaurant same-store sales growth slowed in November, to 1.5%, as consumers din ...
- YouTube Launches Off-Line Playback For Android In 3 Asian Countries
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 12, 2014
YouTube has been talking about it since last year and now h ...
- Martin Agency Wins Tic Tac
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 12, 2014
Richmond, Va.-based The Martin Agency has won the advertising account for t ...
- Marriage Of Staples And Office Depot In The Offing?
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 12, 2014
Activist investor Starboard Value wants office-supply chains Staples Inc and Office Dep ...
- Lincoln Back With Vimeo For Trio Of Films
Marketing Daily, Karl Greenberg - Thursday, December 11, 2014
The automaker says Vimeo and Lincoln picked the filmmakers -- Diego Contrera ...
- Today's Swiftian New York
Marketing Daily, Karl Greenberg - Friday, December 12, 2014
I think Taylor Swift's a great choice, and proof that New York ...
- Soccer Players Unpaid As Sponsors Split Town
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 11, 2014
Five of the Brazilian league's 20 clubs ended the season this mon ...
- Toyota Teases New Tacoma Mid-Size Truck
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 11, 2014
Toyota teased its 2016 Tacoma truck ahead of its official unveiling ...
- After P&G, What Happens?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 11, 2014
Ex-P&G brand Sunny Delight is rolling out Fruit2O, a new brand ...
- Carl's Intros 'Natural' Burger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 11, 2014
Carl's Jr., not exactly known for diet-consciousness, or advertising reticence for th ...
- Elena Ford Cuts Ribbon On First Stand-Alone Lincoln Showroom In Oman
Around the Net In Brand Marketing, Karl Greenberg - Thursday, December 11, 2014
Elena Ford, Ford Motor's VP for global dealer and customer experience, inaugurat ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- 'How 'm I Doin'?' Not So Great When It Comes To Customer Care, Says Millward-Brown
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
Most consumers want brands from which they purchase products and services ...
- TopSpin Makes Ping-Pong Top Tier With Brands, Celebs
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 10, 2014
There is a new cause-marketing platform involving table tennis and led ...
- Why Cadillac Needs More Than Ad Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 10, 2014
Cadillac used to be the walking dead in the luxury-car business b ...
- Delta Revamps Main Cabin
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 10, 2014
Delta Air Lines has revamped its economy and enhanced economy, with chang ...
- Uber Facing Challenges In Far East, Too
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 10, 2014
Online car service operator Uber has been facing pushback from governments ...
- Reebok Rolls With UFC
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, December 10, 2014
UFC and Reebok have inked a six-year partnership making the sports ge ...
- CMO Council, Nielsen Find Marketers Love Digital, Want ROI
Marketing Daily, Karl Greenberg - Tuesday, December 9, 2014
The CMO Council's survey, with Nielsen assisting, finds marketers are running 3 ...