- On Instagram, Hyundai Quizzes Consumers
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2015
Jon Budd, Hyundai Motor America's senior group manager of new media, tel ...
- Volkswagen's Brand, Reputation, Existence At Stake?
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2015
Does the new emissions scandal represent a sinister underbelly of the enti ...
- Feds Will Be Less Tolerant Of Auto Industry Claims
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 23, 2015
Following a series of deadly safety scandals and, now, Volkswagen's attempt ...
- New Chief In The Corner Office At Turn
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 23, 2015
Ad tech company Turn has tapped Bruce Falck to be its n ...
- Krombacher Taps London Advertising For Global Marketing
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 23, 2015
German beer brand Krombacher has appointed London Advertising to work on strate ...
- Cosmetic Makers Create Makeup For Selfies
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 23, 2015
CoverGirl has traditionally used such illumination as bright sun or fluorescent bul ...
- Macy's Opens Bargainless Basement For Millennials
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 23, 2015
It's not exactly Filene's basement, but Macy's is trying out a simil ...
- Under Armour Launches First Global Soccer Campaign
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2015
The effort includes a Web site, SlayYourNextGiant.com with video profiles of t ...
- Brands Find New Ways To Target Hispanic Shoppers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 22, 2015
With 55 million Hispanics in the U.S., constituting more than half t ...
- McDonald's Promotes UN World Food Programme
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 22, 2015
McDonald's nixed Burger King's offer to create a McWhopper in the na ...
- Groups Pressure Restaurants Over Antibiotics
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 22, 2015
A coalition of consumer, health and environmental groups this week said t ...
- McDonald's Making More McStakes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 22, 2015
McDonald's is rolling out new items, but what they are doing, ...
- VW Scandal Means Big Fines, And Risk For CEO Winterkorn
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 22, 2015
It is the biggest scandal in years in the auto business ...
- New 'Power Of Dreams' Spot An Illustration Of Honda
Marketing Daily, Karl Greenberg - Monday, September 21, 2015
As in an earlier ad from the global campaign, Wieden + Kenned ...
- Ready Player Z
Marketing Daily, Karl Greenberg - Tuesday, September 22, 2015
The Z's were born around 9/11 and after. My daughter was ...
- Pope A No-Show In Brooklyn, But VW Confesses Anyway
Marketing: Automotive, Karl Greenberg - Tuesday, September 22, 2015
It was cloudy last night, the wind was blowing pretty hard, a ...
- When Will A Woman Take Top Spot At P&G?
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 21, 2015
Women are Procter & Gamble's biggest customer group, but when will t ...
- Crocs Promotes Reilly To CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 21, 2015
Shoe manufacturer Crocs Inc. has promoted Terence Reilly from VP global marketi ...
- CR Suspends "Recommended" For VW On Recalls
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 21, 2015
After the EPA took the unusual action of issuing a motor vehic ...
- Want To Do Brand-Ambush The Rugby World Cup? See Below
Around the Net In Brand Marketing, Karl Greenberg - Monday, September 21, 2015
The Rugby World Cup is here, and The Drum has some idea ...
- GMC Certified Service Does Not Cover Jet Packs
Marketing Daily, Karl Greenberg - Friday, September 18, 2015
While dealership service and maintenance is the Rodney Dangerfield of the au ...
- Ford Latest Automaker To Launch Apple Watch Apps
Marketing Daily, Karl Greenberg - Friday, September 18, 2015
Ford has launched a suite of smartwatch apps linking to the company ...
- IBM Creates Connected-Car Data Platform
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 18, 2015
IBM is launching a cloud-based service that will analyze data from connect ...
- NHL, Adidas Partner In Events, Marketing, Apparel
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 18, 2015
NHL has finally shared details of its new seven-year alliance making Adid ...
- Key To Happier People: Free Snacks
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 18, 2015
Happiness at work is free food and drinks, which also turns o ...
- Target Tests Customers Improvements
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 18, 2015
Target is launching a wide-ranging initiative to improve its in-store shopper experienc ...
- T-Mobile Adds 20 Nations To Simple Global Cell Plans
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 18, 2015
T-Mobile has expanded its Simple Global calling plans, adding 20 more natio ...
- Volkswagen Touts Infotainment In New Push
Marketing Daily, Karl Greenberg - Thursday, September 17, 2015
The campaign, via Interpublic unit and Volkswagen AOR Deutsch, launches with ...
- Where's My Flying Car?
Marketing: Automotive, Karl Greenberg - Friday, September 18, 2015
Traditional automakers are facing an insurgency. Google and Apple aren't playing tabl ...
- IOC Puts L.A. On Short List Of 2024 Olympic Bid Cities
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 17, 2015
Los Angeles Wednesday was named by the International Olympic Committee as ...