- Under Armour Extends With NFL Combine, Lands Deal With 'The Martian'
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 11, 2015
The NFL and Under Armour have signed a multi-year extension of the ...
- McConaughey Stars In New Ads For Lincoln
Marketing Daily, Karl Greenberg - Thursday, September 10, 2015
Jon Pearce, global CCO at Hudson Rouge, tells "Marketing Daily" that t ...
- Talk To The Watch
Marketing Daily, Karl Greenberg - Friday, September 11, 2015
My wristwatch weighs about a pound and a half and does on ...
- Luxury Brands Love Video
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 10, 2015
It's hard for a luxury brand on the "street" of 30-second ha ...
- What Makes Under Armour Different
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 10, 2015
Under Armour, the anti-Nike, is starting to eat into Nike's market a ...
- Apple Watch Is A Health Device
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 10, 2015
If Tim Cook can lose 30 pounds with Apple Watch, so c ...
- A Bentley SUV?
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 10, 2015
The new Bentley Bentayga is pushing into pricing territory far beyond a ...
- Patriots Brand Does Not Deflate, Remains No. 1 In Fan Loyalty
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2015
The index provides an apples-to-apples comparison of the intensity with which fa ...
- Nation Means Team In NASCAR's Biggest Social Push
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2015
With an eye on mobile, NASCAR says it is also launching i ...
- Hyundai Launches NFL Campaign
Marketing Daily, Karl Greenberg - Wednesday, September 9, 2015
Hyundai is promoting the redesigned Tucson SUV and specifically the hands fr ...
- Amazon Tests Restaurant Delivery In Seattle
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 9, 2015
Amazon is testing a restaurant-food delivery in Seattle as part of i ...
- Judge Rules In Favor Of Tiffany On Trademark Dispute
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 9, 2015
A two-and-a-half-year-old dispute between Costco and Tiffany over the meaning of "Tiffan ...
- Here Are The Big Car Launches
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 9, 2015
As we push past summer and head into what, for the au ...
- For ESPN, U.S. Open, Voya Orange Is The New Track
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 9, 2015
The U.S. Open, ESPN and Voya Financial have people painting the to ...
- Indian Cuisine Growing Into Its Own
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 9, 2015
Indian cuisine hasn't exactly taken off the way, say, pizza or Mexica ...
- Macy's Shuttering Underperforming Stores
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, September 9, 2015
Macy's will close 35 to 40 underperforming stores, around 5% of i ...
- British Airways Starts Christmas Early For Ex-Pats
Marketing Daily, Karl Greenberg - Tuesday, September 8, 2015
The creative focuses on traditional British Christmas, and has a humorous, nostalg ...
- With YouTube Auto Videos, Who's Watching What?
Marketing: Automotive, Karl Greenberg - Tuesday, September 8, 2015
YouTube is critical to auto campaigns. Digital video content supports launch creati ...
- Shell Global Campaign Shows Real Truckers
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 8, 2015
Heavy duty truckers and managers need diesel engine oil. And they ha ...
- Google Gets Back At AdBlock Users
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 8, 2015
It appears Google has found a way to neutralize an ad-blocking technolog ...
- Toyota Partners With MIT, Stanford For Autonomous Tech
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 8, 2015
Toyota will invest $50 million in a new joint project with Stanfo ...
- Sbarro Opens Concept Restaurants
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 8, 2015
Columbus, Ohio-based pizza chain Sbarro, recently out of bankruptcy, is set ...
- Can Under Armour Become 'Fabric' of British Culture?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 8, 2015
Last year, Under Armour overtook Adidas to become the No.2 biggest spor ...
- Autotrader Campaign Looks At Love, Marriage, And Cars
Marketing Daily, Karl Greenberg - Friday, September 4, 2015
The first ad follows a young man through the trials and tribulatio ...
- Volkswagen's Former CFO Now Chairman
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 4, 2015
Austrian Hans Dieter Poetsch, Volkswagen Group's finance chief for the past ...
- L.L. Bean's Leon Gorman Dies At 80
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 4, 2015
Leon Gorman, who led L.L. Bean after the company's founder, his grandfathe ...
- Coffee Bean & Tea Leaf Gets Former Johnny Rockets CEO
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 4, 2015
In a classic "burgers to brioches" story, the Coffee Bean & T ...
- Q&A: Esurance Gets Net Returns From Open, MLB, SXSW
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 4, 2015
Esurance is on the ball when it comes to sports and entertainme ...
- Five Chains Win 2015 'Hot Concept' Awards At MUFSO
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 4, 2015
One awards series at the yearly Multi-Unit Foodservice Operators Conference, or MUFS ...
- Goodyear Launches New Airship And New Campaign
Marketing Daily, Karl Greenberg - Thursday, September 3, 2015
New advertising has a "traditions" theme, highlighting traditions in college football. T ...