- Here's IBM's $1.9 Billion Digital Ad Agency, iX
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 9, 2016
IBM wants to own customer experience, and has gone on an agen ...
- GM, KBB Partner On CPO Vehicle Portal
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2016
A new deal between General Motors and Kelley Blue Book could me ...
- Subaru Takes Tour Of National Parks, Says 'Zero' To Landfills
Marketing Daily, Karl Greenberg - Monday, February 8, 2016
The sponsored in-show segment series, "The Great American National Park Tour," h ...
- Das Auto? Nein. Das Volk
Marketing: Automotive, Karl Greenberg - Tuesday, February 9, 2016
Volkswagen isn't "Das Auto" any more. The Wolfsburg, Germany-based company, with a ...
- The Best Ads Of Past Super Bowls
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 8, 2016
On Sunday, brands unveiled Super Bowl ads to an audience of mo ...
- Mall Making Most Money Brings In Asians With Much Money
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 8, 2016
South Coast Plaza is the highest-grossing mall in the US. It d ...
- McDonald's Celebrates Sauce For Big Mac 50th
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 8, 2016
The Big Mac sauce makes the Big Mac. As the Big M ...
- 'Consumer Reports' Ranks Mosquito Repellant For Zika Virus Prevention
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 8, 2016
There is no vaccine for Zika virus and it is spreading fas ...
- Sports Authority Preparing For Bankruptcy
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 8, 2016
With a debt payment due in 10 days, Sports Authority Inc. ...
- GMC Digitizes Panthers, Broncos Sponsorship
Marketing Daily, Karl Greenberg - Saturday, February 6, 2016
Rich Latek, GMC director of marketing, tells "Marketing Daily" that the campai ...
- Kia's Michael Sprague On Walken, Watson
Marketing Daily, Karl Greenberg - Friday, February 5, 2016
The campaign includes a social media element involving the services of mobi ...
- GSD&M Big Avocado In Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 5, 2016
For the third year in a row, Austin, Tex., firm GSD&M wi ...
- Seeking Approval, VW Replaces Top U.S. Lawyer
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 5, 2016
Volkswagen AG replaced the head of its U.S. legal department with ...
- New 'Undeniably Kent State' Ad To Air During Super Bowl
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 5, 2016
Kent State University is rebranding with a new ad to air regional ...
- Rite Aid Shareholders Approve $9.4 Billion Merger With Walgreens
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 5, 2016
Rite Aid, an East Pennsboro Township, Penn.-based company that grew into t ...
- The Perils Of Super Bowl Ad Fails
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 5, 2016
It might be easier to create an ad that is memorable f ...
- Adidas Is 'Here To Create' With New Global Push
Marketing Daily, Karl Greenberg - Thursday, February 4, 2016
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal ...
- ... And There's A Ball Game, Too
Marketing Daily, Karl Greenberg - Thursday, February 4, 2016
The real game is the lineup of $5 million-per-throw Hail Mary tosse ...
- Amazon's Plans For Retail
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 4, 2016
The man behind the Kindle is behind Amazon's bricks-and-mortar book store projec ...
- One Man Has The First Super Bowl On Video. NFL Won't Let Him Sell It
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 4, 2016
What an heirloom. Troy Haupt, in North Carolina's Outer Banks, owns t ...
- Audi Brings Bowie To Superbowl With 'Star Man' Spot
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 4, 2016
Audi is touting its new R8 supercar in the Super Bowl wi ...
- Criminal Probe Of Chipotle Goes System-Wide
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 4, 2016
Chipotle says federal investigators have broadened the scope of a criminal pro ...
- FCA Bringing Jeep To India
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 4, 2016
Fiat Chrysler Automobiles plans to start selling the Jeep brand in Ind ...
- Scionara Scionistas! Toyota Kills Division
Marketing Daily, Karl Greenberg - Wednesday, February 3, 2016
Scion was launched in 2003 ostensibly as a laboratory to explore n ...
- Forget The Blizzard, Auto Sales Blistered In January
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
Blizzard aside, automakers hit record revenues in January, while consumers paid near-reco ...
- Super Bowl 50 Expecting Record $220M In Visitor Spend
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
This week, direct spending by the NFL, businesses, visitors and media ...
- Brand, Ad Agency Make Herzog's Hit Possible
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
Werner Herzog's “Lo and Behold, Reveries of the Connected World,” which loo ...
- Beware 'Clickwrap' Contracts For Personal Genomics Services
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
Some personal genomics use “clickwrap” contracts, the typical scrolling legalese few peop ...
- Woolworths Taps M&C Saatchi In Australia
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 3, 2016
Woolworths is working on a new supermarket advertising campaign after appointing i ...
- Prius Super Bowl Spot Launches New Look, New Feel, New Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 2, 2016
"We have learned that you need good balance of both pre- a ...