- Pepsi Launches Global Emoji Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 22, 2016
Pepsi is planning to market emoji-plastered cans and bottles of its so ...
- Nielsen Study Shows TV Ads Drive Twitter
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 22, 2016
New research from Nielsen suggests TV advertising is driving earned media ...
- For Chevy, Why-Buy Is A Real Horror Show
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 22, 2016
Chevrolet is doing really native in-cinema advertising. A new pre-film ad loo ...
- Carl's Jr. Makes Muffins Into Buns
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 22, 2016
Carl's Jr. has two odd breakfast sandwiches that it is testing ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Je ...
- Mini Continues 'Defy Labels' Campaign With Social Push
Marketing Daily, Karl Greenberg - Saturday, February 13, 2016
The #DefyLabels contest, which is also tied to the automaker's biennial cross-count ...
- Gatorade Leads Endurance Sports Sponsorships
Marketing Daily, Karl Greenberg - Friday, February 12, 2016
There's gold in sports sponsorships, and not only in the big three-lett ...
- Young Americans Are Into Traditional Cars
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 12, 2016
It's hip to be square. No wonder Toyota has put Scion ...
- Canada Conservative Party Spends Big On Ads
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 12, 2016
A new report shows that for every dollar the Conservative government ...
- ManU Signs Deadpool, Magneto To Play With Rooney
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 12, 2016
Soccer giant Manchester United's deal with 20th Century Fox will involve cross-marketi ...
- Restaurants' Same-Store Sales Dip In January
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 12, 2016
The restaurant industry saw a slow start to the year as measur ...
- Nordstrom Unveils Plans For Manhattan Flagship
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 12, 2016
Seattle-based fashion specialty retailer, Nordstrom, has released plans for a flagship sto ...
- Automakers Win Super Bowl At Dealer Web Sites
Marketing Daily, Karl Greenberg - Thursday, February 11, 2016
While it is tough to find the right biometric for auto bra ...
- Could FordPass Pass Muster With Car-Wary Millennials?
Marketing Daily, Karl Greenberg - Thursday, February 11, 2016
The big picture is that Ford wants to become something more expansi ...
- LeBron Is Animated On Cartoon Network's 'Teen Titans Go!'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 11, 2016
Last June, during the NBA Finals between the Cleveland Cavaliers and Gold ...
- West Bengal Rolls Out Tourism Campaign
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 11, 2016
The tourism department of West Bengal (located between India and Bangladesh) h ...
- Tesla Reports Strong Revenue On Model S
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 11, 2016
Tesla Motors set a record for deliveries in the fourth quarter ...
- Facebook Launches Captioning For Video Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 11, 2016
People watch about 100 million hours of video on Facebook daily, b ...
- It's Not Just Millennials Who Are Nixing The Car
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 11, 2016
More Americans are throwing away the keys. And it's not just you ...
- Harley-Davidson's Plans Have Global Scope
Marketing Daily, Karl Greenberg - Wednesday, February 10, 2016
Harley-Davidson has big plans to expand its reach globally, and has be ...
- Record $300 Million Net Loss For McDonald's In Japan
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 10, 2016
McDonald's has posted its worst annual results in Japan since going publ ...
- Snickers Tops Super Bowl 50 Advertising Celebrity E-Poll
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 10, 2016
Marilyn Monroe remains one of the worlds best-known stars more than ...
- PN Gadgil Taps Bollywood 'Bad Boy'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 10, 2016
Legacy jewelry brand PN Gadgil has unveiled a new corporate campaign featuri ...
- More U.S. Auto Buyers Falling Behind On Payments
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 10, 2016
More expensive loans aren't the only reason for automakers to worry, indust ...
- Amazon To Take On Alibaba For Chinese Factory Direct
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 10, 2016
Amazon.com Inc. may be planning more than just a shipping and logist ...
- Ram Trucks Win, Slow Process Loses On Automotive Web Sites
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2016
Arianne Walker, senior director of marketing analytics at J.D. Power, points o ...
- PhaRMA Rolls Out 'Hope To Cures' Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 9, 2016
As part of its ongoing "From Hope to Cures" campaign, the Pharmaceutic ...
- Office Parks Becoming Office Graveyards
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 9, 2016
All of those gleaming black glass buildings in office parks belted ...
- Volkswagen To Give Diesel Owners Compensation
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 9, 2016
Kenneth Feinberg, the specialist whom Volkswagen has hired to put together ...
- Supplements Big Growth Opportunity For Supermarkets
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 9, 2016
Industry experts and natural product associations say grocery retailers can make ...