- SVOD Dips In UK, AVOD On The Rise In Latin America
Digital News Daily, Karlene Lukovitz - Thursday, June 1, 2023
The trends parallel those in the U.S. ...
- Mobile App Advertising Up 14% To $336B In 2022, Non-Games Apps Drew 65%
Mobile Insider, Karlene Lukovitz - Thursday, June 1, 2023
The mobile app for Disney+'s new ad-supported plan now accounts for ...
- Twitter's Value Falls To A Third Of Its Purchase Price: Fidelity
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Fidelity's report doesn't include May activity, including the hire of Linda Yaccari ...
- VideoAmp Platform Adds TransUnion Marketing Analytics
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Integration allows campaign performance measurement across TV, digital, and optimize media a ...
- Dish Intros Combined, Programmatic Buys Of Sling CTV, Linear Satellite Inventory
Digital News Daily, Karlene Lukovitz - Wednesday, May 31, 2023
Real-time ads can be delivered simultaneously to Dish set-top-boxes and Sling view ...
- Two-Thirds Of Netflix Password Sharers Say They'll Pay For Own Accounts
Digital News Daily, Karlene Lukovitz - Tuesday, May 30, 2023
But 50% of Gen Zs and Millennials said, when polled in la ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Video Insider, Karlene Lukovitz - Tuesday, May 30, 2023
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- SVOD Revenue Will Nearly Match Pay TV By 2027, But ARPUs Are Another Story
Advanced TV Insider, Karlene Lukovitz - Friday, May 26, 2023
With so many moving parts at play, what exactly are the assumptio ...
- DirecTV Inks Deal To Keep Distributing NFL Sunday Ticket To Public Venues
Digital News Daily, Karlene Lukovitz - Friday, May 26, 2023
While it lost the package's other rights to YouTube, DirecTV will ke ...
- Comcast, Disney In Arbitration As Comcast Cuts Off Funds For Hulu: Report
Digital News Daily, Karlene Lukovitz - Friday, May 26, 2023
The companies are still "tens of billions" apart on their valuations ...
- TAG Certification Grows, NBCU Latest To Get Global Digital Advertising Brand Safety Seal
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
NBCU is one of 52 companies that have gotten the seal global ...
- Kroger Turns Cooler Doors In 500 Stores Into Digital Ad Space
Digital News Daily, Karlene Lukovitz - Thursday, May 25, 2023
The smart screens integrate data and analytics solutions to measure the impac ...
- BMWs To Integrate TiVo Video Media Platform
Digital News Daily, Karlene Lukovitz - Thursday, May 25, 2023
The Powered by TiVo platform will be in Series 5 and abo ...
- Netflix Finally Lowers The Boom On U.S. Password Sharers, Initiates $8-Per-Month Fee
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
An initial "cancel reaction" is inevitable, but defectors have returned after t ...
- For New Streaming Subs, Complexity Is As Big An Obstacle As Price
Digital News Daily, Karlene Lukovitz - Wednesday, May 24, 2023
Younger people and households with kids use more non-video entertainment sources th ...
- Spotify Eyes AI For Ads Using Popular Hosts' Voices
Digital News Daily, Karlene Lukovitz - Tuesday, May 23, 2023
Spotify podcast host Bill Simmons noted that AI could be used ...
- Disney Starts Another 2,500 Layoffs, Strategic WBD Cuts Loom As Max Debuts
Digital News Daily, Karlene Lukovitz - Tuesday, May 23, 2023
Layoffs resulting from the financial toll of the shift to streaming a ...
- Launch Date For Paramount+ With Showtime Moved Up 3 Months
Video Insider, Karlene Lukovitz - Tuesday, May 23, 2023
With pricing designed to retain premium-level subscribers and get a bit mo ...
- Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 Hours
Digital News Daily, Karlene Lukovitz - Monday, May 22, 2023
The venture, launched by Pluto TV's founder and backed by a rost ...
- Cinedigm Rebrands To Cineverse
Digital News Daily, Karlene Lukovitz - Monday, May 22, 2023
As an advertising network, Cineverse reaches more than 1.1 billion devices acro ...
- WBD's Zaslav: Rival Streamers Must Bundle Or Be Trampled By Tech Giants
Advanced TV Insider, Karlene Lukovitz - Friday, May 19, 2023
Cooperation is a must because the current streaming model is bad f ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio Media
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Although third-party data still dominates among 44%, 75% expect to migrate so ...
- Report: Bot-Driven CTV Ad Fraud 'Surged' In 2022
Digital News Daily, Karlene Lukovitz - Friday, May 19, 2023
Still, the CTV ad fraud rate was 0.6% for validation-protected campaigns globa ...
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
Digital News Daily, Karlene Lukovitz - Thursday, May 18, 2023
Unskippable format to be offered only for buys of YouTube Select. ...
- YouTube TV Is Sole Pay-TV Provider To Add Subs In Disastrous Q1
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
YouTube TV is now the fifth-largest pay-TV operator. Overall, the pay-TV sect ...
- Netflix Warns UK Providers Of Backlash To Password Sharing Crackdown
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
While Netflix insists that subscriber losses will be temporary, its bundling partne ...
- NBCU Launches Cross-Platform Outcome Metrics For Local Marketers
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Real-time impact and incrementality metrics across CTV and linear are now official ...
- iSpot.TV To Measure Reach For YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Enabling measurement of incremental reach should help the Google platforms better compe ...
- WBD's Max To Offer Interactive Ads, Exclusive Content Sponsorships
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Options include surprise message reveals and extendable format that takes users ...
- Peacock To Be First Streamer With NFL Playoff Game Exclusive
Digital News Daily, Karlene Lukovitz - Tuesday, May 16, 2023
NBCUniversal's streamer will carry the Wild Card Weekend playoff game on Ja ...