- Functional And Fortified Foods Confuse People
Marketing Daily, Karlene Lukovitz - Friday, August 10, 2012
Research conducted by iModerate Research Technologies found that consumers' knowledge of the ...
- Pepperidge Farm Launching 35 Products
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Irene Chang Britt, who recently succeeded longtime president Pat Callaghan, is t ...
- Progresso Launches Recipe Starters Cooking Sauces
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Puts a recipe, plus QR code linking to more, on each pack ...
- Ovaltine Facebook App Turns Kids' Quips Into Art
Marketing Daily, Karlene Lukovitz - Wednesday, August 8, 2012
The app -- which also enables users to save and share t ...
- Chobani, GE, Coca-Cola, P&G Score With Olympics Ads
Marketing Daily, Karlene Lukovitz - Tuesday, August 7, 2012
Chobani has pulled an average score of 594 with its "Proudly Wi ...
- Post Foods Launches 'Goodness' Social Site
Marketing Daily, Karlene Lukovitz - Monday, August 6, 2012
All posts are added to a dynamic grid that invites likes, commen ...
- Five Guys Leads Restaurant Growth Rankings
Marketing Daily, Karlene Lukovitz - Friday, August 3, 2012
Five Guys Burgers and Fries came out on top in the 20 ...
- Philadelphia Cream Cheese Contest Taps Designer
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2012
Kraft Foods' Philadelphia Cream Cheese has partnered with interior designer Jillian Harr ...
- Kraft Sets Spin-Off Date; Names Boards, Strategy Exec
Marketing Daily, Karlene Lukovitz - Friday, August 3, 2012
The company also announced the members of the boards of directors f ...
- 30 Denny's, Weplay Partner To Support Local Teams
Marketing Daily, Karlene Lukovitz - Thursday, August 2, 2012
Thirty upstate New York Denny's restaurants and the Weplay social media platfo ...
- Southern Comfort: New Agency, New Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, August 1, 2012
The campaign features several firsts for the brand, including representing Southern Comfort ...
- Honey Nut Cheerios Video Spoofs Own Ad
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In that ad, the relentlessly friendly and upbeat brand character Buzz fli ...
- Alcohol Brands' Facebook Engagement Grows
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement over 15 major alcohol brands increased between January and Ju ...
- Alcohol Brands' Facebook Engagement Grows
Online Media Daily, Karlene Lukovitz - Tuesday, July 31, 2012
Facebook engagement for 15 major alcohol brands increased between January and Ju ...
- New Ultimat Vodka Video Goes Viral
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
The video, part of the brand's "Find Balance, Find Ultimat" campaign, sho ...
- Coca-Cola Announces New Structure, Promotions
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2012
Chairman/CEO Muhtar Kent described the streamlined structure as "the right structure f ...
- ConAgra Buying Bertolli, P.F. Chang's Frozen Brands
Marketing Daily, Karlene Lukovitz - Tuesday, July 31, 2012
In a $265 million deal, ConAgra Foods has agreed to acquire Unilever ...
- Team USA Sponsor Chobani Celebrates Communal Pride
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2012
"Proudly With You" tells the story of how the cooperative efforts ...
- Suit Disputes Nature Valley's 'Natural' Claims
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2012
It contends that Nature Valley's "natural" marketing positioning is deceptive because ma ...
- Chick-fil-A Gay Controversy Continues To Build
Marketing Daily, Karlene Lukovitz - Thursday, July 26, 2012
The controversy created by the recent statement of Chick-fil-A president Dan Cat ...
- Blue Moon Offers First Branded Web Series
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Created by Digital Broadcasting Group (DBG), "The Local Scene" series was sh ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, ha ...
- PepsiCo: Earnings Down; Organic Revenue Up
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
PepsiCo's Q2 earnings fell 21%, but its worldwide and Americas businesses s ...
- Restaurant Locations Rise For First Time Since 2009
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
The number of U.S. restaurant locations increased by 0.5% in spring 20 ...
- Mike's Launches 'Bear In A Bikini' Labor Day Sweeps
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Mike's Hard Lemonade Co. has launched a quirky Labor Day-trip sweepstakes featuri ...
- Tennis Champs Team With Nestle Nesquik
Marketing Daily, Karlene Lukovitz - Wednesday, July 25, 2012
Nestle Nesquik has announced a sponsorship deal with world tennis champions Mi ...
- Promotions Tap Summer Olympic Games Fever
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Einstein Bros. Bagels and Caribou Coffee, for instance, are both running speci ...
- PepsiCo Bumps Coke In Steelers Deal
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2012
PepsiCo won with a deal that opens opportunities across the whole Pepsi ...
- Peet's Being Acquired By Benckiser
Marketing Daily, Karlene Lukovitz - Monday, July 23, 2012
Joh. A. Benckiser (JAB), the investment group for the Reimann family ...
- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...