• by Karlene Lukovitz  @KLmarketdaily, August 9, 2012

In a 75th anniversary birthday-year push that coincides with its first new president in more than three decades, Campbell Soup Company's Pepperidge Farm business is launching 35 products across multiple categories and a state-of-the-art Innovation Center in Norwalk, Conn.

Irene Chang Britt, who recently succeeded longtime president Pat Callaghan, is the first woman to be Pepperidge Farm’s president since founder Margaret Rudkin, who led the company from 1937 to 1966.

The new products, launching this fall, span bread, snack crackers and cookies. 

They include Pepperidge Farm Simply Natural breads in two varieties; Goldfish bread; Pepperidge Farm Caramel Apple Swirl bread (a limited-edition, seasonal item); Pepperidge Farm Jingos! Snack crackers in three varieties; Pepperidge Farm Milano Slices Salted Pretzel cookies; Pepperidge Farm Milano Melts cookies; Pepperidge Farm Milano Cookie Cake and Chocolate Chunk Cookie Cake.

The new 34,000-square-foot innovation center, opening in September, includes a pilot plant and culinary kitchens, and will allow for broader-ranging innovation and product development, according to the company.