- Draftcb Orange County Creates 'Edible' QR Code For Taco Bell
MAD LA, Karlene Lukovitz - Friday, July 13, 2012
QR codes seem to be everywhere now, but Taco Bell's new variati ...
- Frito-Lay Offers Skylanders Figurines
Marketing Daily, Karlene Lukovitz - Thursday, July 12, 2012
Frito-Lay North America multipacks are carrying an exclusive mail-in offer to recei ...
- Taco Bell Ads Use 'Edible' QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
The codes, made from fruit, visually drive home the fresh and healt ...
- Keurig Gets Most Positive Social Buzz
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
When it comes to coffee brands, Starbucks dominates social media buzz, b ...
- Millennials Driving Alcoholic Beverage Trends
Marketing Daily, Karlene Lukovitz - Tuesday, July 10, 2012
Millennials are already driving key trends in the alcoholic beverages sector, a ...
- Sprite Launches Global 'Camo' Campaign
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Sprite is rolling out a new global campaign that uses a visu ...
- Kraft Picks Mondelez HQ Location
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Kraft announced that once it splits into two companies later this yea ...
- NPD: Millennials Driving Greater Use Of Recipes
Marketing Daily, Karlene Lukovitz - Monday, July 9, 2012
Forty-two percent of U.S. households used recipes once a week or mo ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- LGBT Oreo Lifts Nabisco Buzz Among Young Adults
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2012
Oreo's posting of an image of a rainbow-filled cookie on its Facebo ...
- Report: Most Coupon Searches Are By Store, Not Brand
Marketing Daily, Karlene Lukovitz - Thursday, July 5, 2012
Coupon search engine ShopAtHome.com reports that 62% of consumers searching for coupo ...
- Most Coupon Searches Are By Store, Not Brand
Online Media Daily, Karlene Lukovitz - Thursday, July 5, 2012
Coupon search engine ShopAtHome.com reports that 62% of consumers searching for coupo ...
- Q2's Best TV Ads: CPGs, Restaurants Dominate
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
CPGs and restaurants had six of the top-10 best-performing TV ad spo ...
- New Applebee's Campaign: 'See You Tomorrow'
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
"'See You Tomorrow' represents the next step of our revitalization and ...
- Beverage Industry In Major Campaign Vs. N.Y. Restrictions
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
The beverage industry has launched a no-holds-barrred campaign to stop New Yo ...
- New Cargill System to Help Food Makers Reduce Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
Cargill has introduced a new ingredients system designed to help food make ...
- Leveraging Social Media in Food Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2012
When it comes to learning about food, nearly half of consumers u ...
- Marketer Changes At Heineken, Dos Equis
Marketing Daily, Karlene Lukovitz - Friday, June 29, 2012
Paul Smailes, previously senior brand director for Dos Equis and Sol ...
- Smailes Upped To Digital Manager Heineken Global
Online Media Daily, Karlene Lukovitz - Friday, June 29, 2012
Paul Smailes, previously senior brand director for Dos Equis and Sol ...
- Industry Must Respond To Generational Shifts
Marketing Daily, Karlene Lukovitz - Thursday, June 28, 2012
The rise of Millennials and the aging of Baby Boomers represent significa ...
- General Mills Intensifies U.S. Yogurt Push
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Some of the launches will start shipping next month, including 100-calorie Yopla ...
- Snapple Sweeps Extends 'Got Talent' Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, June 27, 2012
Snapple, the official beverage sponsor of NBC's "America's Got Talent" show, h ...
- Campari America's Women & Whiskies Evolves
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
The opportunity is large, as women not only make about 70% ...
- Alleged Click Fraud Prompts Panera To Pull Ads
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
Panera Bread pulled its advertising from SheKnows.com after two of the site ...
- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- Breakfast Choice Motivators Differ By Age, Sex
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
Breakfast choices are driven by somewhat different motivations among men and wome ...
- Study: Slow Progress In Kids' Cereal Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 22, 2012
While cereal makers have improved the nutritional quality of most cereals market ...
- Consumers Rate Retail, Dining Brands' Social Skills
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2012
A new survey finds that consumers rate Target, Safeway, Subway, Best Bu ...
- Packaging: Are Consumers Satisfied?
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2012
Few express overall dissatisfaction with food and beverage packaging. At the sa ...
- Boston Market Promos Signal Positioning Refocus
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2012
Boston Market has launched a series of summer promotions that mark t ...