- Kraft Drops Athenos Greek Yogurt Line
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
After little more than a year in the market, Kraft Foods h ...
- Starbucks Lets Rewards Members Direct Its Donations
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Starbucks has introduced a program that enables My Starbucks Rewards members ...
- Chipotle, Creative Artists Win GRANDY For Video
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Chipotle Mexican Grill and CAA Marketing have won the 2012 GRANDY Awar ...
- Appeal of QSRs' Kids' Meals Declining
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Visits to fast-food restaurants in which kids' meals were purchased fell ...
- Doritos Locos Boost Taco Bell's Buzz
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Taco Bell's new Doritos Locos menu item appears to be driving ...
- Dr Pepper Ties In With 'Marvel's The Avengers'
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign center ...
- FTC: Alcoholic Bevs Must Supply Data For Ad Study
Marketing Daily, Karlene Lukovitz - Thursday, April 12, 2012
The Federal Trade Commission has ordered 14 major alcoholic beverage advertisers ...
- Denny's Builds On Success Of Gen Y-Targeted Videos
Marketing Daily, Karlene Lukovitz - Wednesday, April 11, 2012
Naturally, viewers of the Denny's videos are given tools to readily sha ...
- Kim Crawford Wines Pairs Art Event, Campaign Shoot
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
The campaign seeks to convey the New Zealand wine label's "history ...
- Trident Targets Gen Y Emotions With First Global Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 10, 2012
Kraft Foods' Trident gum is launching its first global campaign, and maki ...
- Skinnygirl Leads Spirits In Volume % Growth
Marketing Daily, Karlene Lukovitz - Monday, April 9, 2012
2011 was a healthy year for spirits overall, the Technomic data sho ...
- Entertainment Foodservice Sales On the Rebound
Marketing Daily, Karlene Lukovitz - Monday, April 9, 2012
Foodservice sales at U.S. sports and entertainment venues dropped 4% in 200 ...
- Walmart, Food Makers Launch Anti-Hunger Initiative
Marketing Daily, Karlene Lukovitz - Monday, April 9, 2012
Walmart and four of the nation's largest food makers have partnered ...
- General Mills Heads 'Most Reputable' Rankings
Marketing Daily, Karlene Lukovitz - Friday, April 6, 2012
General Mills earned the #1 spot with a Pulse score of ...
- Court Dismisses Happy Meals Suit Against McD's
Marketing Daily, Karlene Lukovitz - Thursday, April 5, 2012
A San Francisco judge has dismissed a proposed class-action lawsuit aimed ...
- Pepsi Next Offers Internet 'Taste Test'
Marketing Daily, Karlene Lukovitz - Thursday, April 5, 2012
The campaign is encouraging consumers to try Pepsi Next at sampling even ...
- Easter Chocolate Launches Jump 45%
Marketing Daily, Karlene Lukovitz - Wednesday, April 4, 2012
"This year has proved to be a real hotbed of activity f ...
- Tequila Patron: Racers Promote Drinking Responsibly
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
If Le Mans race car drivers blocked your car to prevent y ...
- McCormick Dives Into Pinterest
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
No mystery here: The millions of Pinterest users are predominantly female, 25-4 ...
- Brisk Iced Tea Bottles Unlock Star Wars Game Content
Marketing Daily, Karlene Lukovitz - Tuesday, April 3, 2012
For a limited time, bottles of Brisk Iced Tea bearing Microsoft ta ...
- Kraft Reveals Food Business Numbers
Marketing Daily, Karlene Lukovitz - Wednesday, April 4, 2012
Kraft Foods has provided investors with a first glimpse of numbers f ...
- Carl's/Hardee's Ad With Kate Upton Proves A Bonanza
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Shooting for a campaign featuring model Kate Upton finished just two wee ...
- Unilever Ramps Up Hispanic Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Unilever, a leader in Hispanic marketing, is pushing forward with new initiativ ...
- StarKist Boosting Marketing, Expanding Globally
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
StarKist tuna's strategic growth plan includes spending more on U.S. TV advertisi ...
- Brands Go Big With Cinco De Mayo Promotions
Marketing Daily, Karlene Lukovitz - Friday, March 30, 2012
Tyson Foods, Tabasco brand and Jose Cuervo's nonalcoholic margarita mix have team ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- Quaker Oats Man Gets A Makeover
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
The Quaker Oats Quaker man is looking a bit younger and trimm ...
- Coffee: What's The QSR/At-Home Crossover?
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Fully 61% of people who frequently drink coffee at home (four ...
- Bojangles Unleashes 'Chicken Cops'
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
The campaign's heroes -- human detectives named Roadcross and Otherside ("Enforcers ...
- Top Campbell Marketer Shifts to Head Pepperidge Farm
Marketing Daily, Karlene Lukovitz - Wednesday, March 28, 2012
Campbell Soup Company's top global marketing executive, Irene Chang Britt, is leavi ...