- Pure Leaf Iced Tea Intros 'Love Of Leaves' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
PepsiCo's Pure Leaf Iced Tea is rolling out a new campaign th ...
- Tequila Avion Spoofs S&M To Make A Point
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2012
On-screen title copy during the spot announces the tagline: "Pain has i ...
- Pepsi Inks Deal With Michael Jackson's Estate
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2012
PepsiCo's new global "Live For Now" marketing blitz will include creative usi ...
- Lawry's Integrates 'Dinnertising' On Rachael Ray
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2012
The brand is promoting the tool -- billed as an "advertising agenc ...
- Caribou Launches Sparkling Teas, Facebook Contest
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2012
Caribou Coffee will launch six sparkling tea drinks in all of i ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- 'Consumer Reports' Rates Fast-Food Egg Sandwiches
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
A Consumer Reports assessment of the nutrition and taste of egg sandwich ...
- Pretzel Crisps Jumps On Branded Video
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2012
The videos target Pretzel Crisps' core consumer base -- women 25 ...
- Bird's Eye Voila! Social Efforts Driving Trial
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2012
The brand is rewarding consumers who join its community via its si ...
- Sauza Tequila 'Fireman' Video Heats Up YouTube
Marketing Daily, Karlene Lukovitz - Thursday, April 26, 2012
The video's real point is to get women to make a margari ...
- Harris Breaks Out Top Beverage Brands
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Harris Interactive has provided more detail on the equity rankings of bevera ...
- California Walnuts Issues Facebook Health Challenge
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
California Walnuts is running a Facebook contest to promote walnuts' health benefi ...
- Hershey Launching Low-Fat Chocolate
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Hershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- Tetley: 'Wills & Kates' Get Year Of Free Tea
Marketing Daily, Karlene Lukovitz - Thursday, April 26, 2012
To celebrate the first wedding anniversary of the Duke and Duchess ...
- Trop50 Extends Products -- And 'Girlfriends' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
PepsiCo continues to build on the impressive success of its half-the-calories juic ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- Godiva Launches Philanthropy Program
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
To date, FEED Projects and the FEED Foundation have provided more th ...
- Starbucks To Open Cafes at Disney Theme Parks
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Starbucks will soon open cafes in all theme parks at Disneyland Reso ...
- Beam to Acquire Pinnacle Vodka
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Beam Inc. has announced an all-cash, $600-million deal to acquire Pinnancle vod ...
- Kellogg Trims Full-Year Guidance Ahead Of Results
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Kellogg Company has issued a statement ahead of its Q1 FY 20 ...
- Kraft To Sell Tassimo System In UK's Costa Coffee Chain
Marketing Daily, Karlene Lukovitz - Friday, April 20, 2012
Kraft Foods has inked a deal with Costa Coffee, the world's second-large ...
- Taco Bell's New Menu Items Help Drive 6% Sales Boost
Marketing Daily, Karlene Lukovitz - Friday, April 20, 2012
Taco Bell's new Doritos Locos Taco and its rollout of a breakfa ...
- McDonald's' U.S. Comp Sales Up 8.9% In Q1
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
An 8.9% jump in U.S. comparable-store sales contributed to a global comparab ...
- Pepsi Next Takes Over BuzzFeed
Marketing Daily, Karlene Lukovitz - Thursday, April 19, 2012
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try ...
- The Drivers Behind 2011's Most Successful Launches
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
Last year's most successful food/beverage and non-foods product launches were led ...
- Smoothie King: Write Us A Jingle
Marketing Daily, Karlene Lukovitz - Wednesday, April 18, 2012
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ad ...
- Planters, 'Men's Health' Launch Co-Branded Nuts
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Kraft's Planters and Rodale's Men's Health magazine have partnered to launch Plante ...
- Smartfood Launches All-Natural Snacks Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Frito-Lay North America's Smartfood is launching Smartfood Selects, an all-natural-ingredients line includi ...
- Coca-Cola Sees 8% Q1 Profit Gain
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Coca-Cola's net income gained 8% in its fiscal Q1, driven by ...
- Riunite Cultivates Wine Fans At NASCAR
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
While NASCAR fans are a hugely fertile and loyal marketing target f ...