- Feds Probing Chipotle's Immigrant Hiring Disclosures
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
Chipotle Mexican Grill has publicly acknowledged that it is being investigated ...
- General Mills To Cut About 850 Jobs Worldwide
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
General Mills has announced that it will cut about 850 jobs fr ...
- BrandZ 2012 Top Global Brands: Highlights
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
IBM's 15% value growth enabled it to surpass Google for the ...
- Odwalla Sponsors Gardenista.com Launch
Marketing Daily, Karlene Lukovitz - Wednesday, May 23, 2012
As part of its new "Goodness Grows Here" campaign, Odwalla is t ...
- Bottled Water Consumption Up 4% In 2011
Marketing Daily, Karlene Lukovitz - Tuesday, May 22, 2012
After declines during the recessionary years of 2008 and 2009, U.S. bottl ...
- Dunkin' In First Product Launch Via Twitter
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
From May 21 through May 24, Dunkin' is running a "Mocha MaDDne ...
- Evian Launches Global Content Platform
Marketing Daily, Karlene Lukovitz - Monday, May 21, 2012
The site, subtitled "Awaken your sense of wonder," seeks to promote ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Bud Light Drawing Millennial Buzz
Marketing Daily, Karlene Lukovitz - Friday, May 18, 2012
Bud Light is generating positive social/online buzz among Millennials, according to rece ...
- Campbell Names Kmiec To Head Digital, Social Marketing
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Campbell Soup Company has named Adam Kmiec as director of digital marketi ...
- Activist Investor Could Put More Pressure On PepsiCo
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Activist investor Relational Investors LLC has acquired an approximately $600 million sta ...
- Coca-Cola Tests Mid-Calorie Sprite, Fanta Versions
Marketing Daily, Karlene Lukovitz - Thursday, May 17, 2012
Coca-Cola will test mid-calorie varieties of Sprite and Fanta in Memphis, Detroi ...
- Skechers To Pay $40 Million To Settle FTC Claims Complaint
Marketing Daily, Karlene Lukovitz - Wednesday, May 16, 2012
Skechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- Mountain Dew In Big 'Dark Knight' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2012
PepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- Skechers To Pay $40M to Settle FTC Ad Claims Complaint
Raw, Karlene Lukovitz - Wednesday, May 16, 2012
Skechers USA, Inc. has agreed to pay $40 million to settle Feder ...
- Mintel: Moms Scrutinizing Food Content
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2012
Half (51%) of moms who only have children younger than six repo ...
- Consumer Group: FDA Should Squelch NuVal Ratings
Marketing Daily, Karlene Lukovitz - Monday, May 14, 2012
National Consumers League (NCL), a nonprofit consumer group, has sent a complai ...
- Athenos: Yiayia's Back ...This Time For Feta
Marketing Daily, Karlene Lukovitz - Friday, May 11, 2012
After producing significant sales lifts for Athenos hummus, curmudgeonly Greek grandma Yiay ...
- Soft Drinks Push Back At Obesity-Related Pressures
Marketing Daily, Karlene Lukovitz - Saturday, May 12, 2012
The American Beverage Association (ABA) and members Coca-Cola Co. and PepsiCo a ...
- Improved Sales Help Put Burger King In the Black
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Long-struggling Burger King is making turnaround progress. ...
- PepsiCo Continues Global Marketing Structure Reorg
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Reflecting PepsiCo's aggressive transition to a global, as opposed to multiregional, marketi ...
- Beam Promotes Fink to SVP, Chief Strategy Officer
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Beam Inc. has promoted Nicholas Fink to SVP, chief strategy officer, responsib ...
- Odwalla Taps Into 'Goodness' Mojo
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2012
The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebo ...
- McDonald's' Blogger Practices Draw Press Scrutiny
Marketing: Sports, Karlene Lukovitz - Wednesday, May 9, 2012
McDonald's' blogger perks are drawing increasing attention, at least from the pr ...
- Birds Eye Commits $6M To Kids' 'GenVeg' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-ye ...
- Industry, IOM Again Tangle Over Obesity Policy
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The Institute of Medicine today released a report concluding that taking far-reachi ...
- Eight O'Clock Coffee Launches Video Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
Eight O'Clock has launched a digital campaign centered around a video th ...
- Tide Pods Among First 'Hypeworthies' Winners
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Winners in 13 categories were chosen by a panel of grocery indust ...
- 'Oprah' Media Buyer Promo: Smart Car Is Prize
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Starting May 14, O, The Oprah Magazine is launching a "What's Yo ...
- Oscar Mayer Selects Makes Limited-Time Social Offer
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
Themed "It's Yes Food," the campaign - one of the largest ...