• May 10, 2012

Reflecting PepsiCo's aggressive transition to a global, as opposed to multiregional, marketing structure, the company is making more changes in its top marketing ranks.

PepsiCo announced the changes in an internal memo sent by PepsiCo president John Compton, reports Ad Age.

Salman Amin has been named global CMO of PepsiCo.

Brad Jakeman, currently president-global enjoyment and chief creative officer, has been named president-global beverages group (replacing Massimo d'Amore, who retired from the company in February).

In addition, Lorraine Hansen, now global CMO-hydration, will become president-global snacks group. Enderson Guimares has been named president-global nutrition group. Sarah Robb O'Hagan will continue as president of Gatorade North America, and add the role of president-global sports nutrition. Brian Newman has been named SVP-strategy and finance.

Global group leaders for human resources and communications are to be announced in coming weeks.

In her messages to the analyst/investors community, PepsiCo chairman/CEO Indra Nooyi has made it clear that the company is focused on executing global marketing campaigns for its 22, billion-dollar "mega brands" in the beverage, snack and nutrition segments.

The company has a "100-day" plan for aligning its global employees around its global restructuring.