- Barnum's Animals Expands Lilly Pulitzer Program
Marketing Daily, Karlene Lukovitz - Thursday, April 21, 2011
After a successful first run last year, Kraft Foods' Barnum's Animals Cracke ...
- Del Valle Now Coke's 15th $1B Brand
Marketing Daily, Karlene Lukovitz - Friday, April 22, 2011
Del Valle has become Coca-Cola Company's 15th $1-billion brand, and its first billion-doll ...
- Oscar-Winning Director Tom Hooper Films Captain Morgan Spots
Marketing Daily, Karlene Lukovitz - Wednesday, April 20, 2011
"The King's Speech" winner films 60-second live-action features set in the mid-160 ...
- Data: Chobani Now #1 U.S. Yogurt
Raw, Karlene Lukovitz - Thursday, April 21, 2011
Chobani Greek yogurt is now leading all other yogurt brands in sale ...
- Starbucks' Green Goals: Cups Present Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, April 19, 2011
As Earth Day approaches, Starbucks is repeating its offer to give a ...
- Subway Announces Sodium Reductions
Marketing Daily, Karlene Lukovitz - Monday, April 18, 2011
The reductions, achieved in stages, required working with bread, meat and oth ...
- Private-Label Makers: Products Save Consumers 33%
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Private-label makers are looking to capitalize on consumers' growing concerns about rece ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Log Cabin Goes Social To Promo Breakfast As Dinner
Marketing Daily, Karlene Lukovitz - Thursday, April 14, 2011
The campaign, like other recent Log Cabin efforts, focuses heavily on promoti ...
- Hispanic Dining Patterns Differ By Acculturation
Marketing Daily, Karlene Lukovitz - Tuesday, April 12, 2011
Hispanics who speak primarily Spanish are more likely to use restaurants f ...
- 68%: Green Products Worth Paying More For
Marketing Daily, Karlene Lukovitz - Tuesday, April 12, 2011
More than two-thirds of U.S. adults (68%) say it's worth paying mo ...
- Green Sites Not Best Place to Find Green Audience
Marketing Daily, Karlene Lukovitz - Monday, April 11, 2011
Sites specifically devoted to covering environmental issues are the most efficient wa ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Chains Cooking Up Photo-Sharing Contests
Marketing Daily, Karlene Lukovitz - Thursday, April 7, 2011
Chipotle's "Wrap What You Love" contest is an extension of the chain ...
- Cheers: Alcoholic Beverage Sales Improving
Marketing Daily, Karlene Lukovitz - Wednesday, April 6, 2011
BIG reports that distilled spirits and wine both saw gains last yea ...
- Mars Dominates Q1's Most Effective TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 5, 2011
Mars Inc. had four out of the 10 most effective television a ...
- FDA Releases Calorie Posting Specifics
Marketing Daily, Karlene Lukovitz - Monday, April 4, 2011
Calories must be posted in clear, conspicuous font sizes and colors, ne ...
- ANA Survey: Budget Pressures Lessening Somewhat
Marketing Daily, Karlene Lukovitz - Monday, April 4, 2011
This latest survey of 108 client-side marketers by the Association of Nation ...
- New-Product Hits Tap In-Home, Health Trends
Marketing Daily, Karlene Lukovitz - Friday, April 1, 2011
2010's most successful new food/beverage product launches served consumers' heightened emphases ...
- Greek Yogurt: Athenos 'Yiayia' Spot Beats Competitors
Marketing Daily, Karlene Lukovitz - Thursday, March 31, 2011
Kraft Athenos's new "Yiayia" campaign may have offended some Greek organizations, b ...
- Fanta Unveils Global 'Less Serious' Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, March 30, 2011
The strategic unification is a necessary next step for the brand, giv ...
- New Snapple Tea Bears TV Show's Name
Marketing Daily, Karlene Lukovitz - Monday, March 28, 2011
A new, limited-edition flavor of Snapple is carrying the name of ...
- Global Private Label To Leap 25% By 2025
Marketing Daily, Karlene Lukovitz - Friday, March 25, 2011
The report also concludes that top or "A" brands are expected ...
- New Snapple Tea Bears TV Show's Name
Raw, Karlene Lukovitz - Monday, March 28, 2011
A new, limited-edition flavor of Snapple is carrying the name of ...
- Extreme Flavors Getting More Extreme
Marketing Daily, Karlene Lukovitz - Thursday, March 24, 2011
Like a sprig of Douglas fir in that martini? Adventurous chefs a ...
- Cheerios Kicks Off Kids' Book Author Contest
Marketing Daily - Breaking News, Karlene Lukovitz - Thursday, March 24, 2011
General Mills' Cheerios has kicked off this year's Cheerios New Author Contes ...
- Top Value: Google #1; Coke Slips From Top 10
Marketing Daily, Karlene Lukovitz - Wednesday, March 23, 2011
A significant exception within the generally rising tech company rankings was Noki ...
- Carl's, Hardee's Talk Turkey (Burgers, Of Course)
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
The challenge, brand- and marketing-wise, is maintaining that "hungry guy" image whi ...
- NPD: Calorie Posting Has Small Effects On Orders
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
NPD's assessment is that the calorie-count posting that will be federally requir ...
- More Retro Action: Heinz, Hostess Follow Pepsi
Marketing Daily, Karlene Lukovitz - Tuesday, March 22, 2011
One week after PepsiCo made retro versions of Pepsi, Mountain Dew a ...