- Tecate Expands Marketing To All Hispanic Males
Marketing Daily, Karlene Lukovitz - Friday, March 18, 2011
Heineken USA's Tecate beer brand, which up to now has focused i ...
- Taco Bell's Ad Blitz 'Defense' Strategy Working
Marketing Daily, Karlene Lukovitz - Thursday, March 17, 2011
The tide appears to be shifting back in the fast-food chain's favo ...
- Planters, 'Sports Illustrated' Team For NCAA
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2011
Mr. Peanut has sure come out of his shell since he start ...
- Fast Casuals' Traffic Up; Future Prospects Strong
Marketing Daily, Karlene Lukovitz - Tuesday, March 15, 2011
Fast casuals "have done an excellent job of satisfying their customers' nee ...
- PepsiCo Unveils 100% Recyclable Plant-Based Bottle
Raw, Karlene Lukovitz - Wednesday, March 16, 2011
PepsiCo has unveiled a new bottle that is 100% plant-based and 10 ...
- PepsiCo Pulls Out All The Stops at SXSW
Marketing Daily, Karlene Lukovitz - Monday, March 14, 2011
A big first is enabling non-attendees to view the events for t ...
- Terra Chips, JetBlue Mark National Potato Chip Day
Marketing Daily, Karlene Lukovitz - Friday, March 11, 2011
The Hain Celestial Group chips brand and the airline, which have h ...
- Starbucks, Green Mountain In Single-Serve Deal
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
So much for the speculation as to whether Starbucks was cooking ...
- Starbucks 'Tribute' Ads Dominate 'Times' Digital
Marketing Daily, Karlene Lukovitz - Thursday, March 10, 2011
Prominent, top-of-page units and banners on the site feature the new (sa ...
- Stouffer's Farmers' Harvest Seeds FarmVille
Marketing Daily, Karlene Lukovitz - Wednesday, March 9, 2011
While the Nestle brand is just now unfurling its full in-game promotio ...
- Tanqueray, Zagat Team On Free IPhone App
Marketing Daily, Karlene Lukovitz - Tuesday, March 8, 2011
The app, which can be downloaded from the travel section of t ...
- Scarborough: Working Seniors Are Prosperous
Marketing Daily, Karlene Lukovitz - Tuesday, March 8, 2011
These "retired for hire" adults, as Scarborough dubs them, also have robu ...
- Report: Gluten-Free Momentum Accelerating
Marketing Daily, Karlene Lukovitz - Friday, March 4, 2011
Sales of gluten-free foods and beverages, once considered specialty items, had ...
- Honest Tea Plans To Continue 'Guerilla' Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, March 2, 2011
Coca-Cola's decision to full-out acquire Honest Tea (it acquired 40% in Februa ...
- 4% Lift Seen For Breakfast Sales; Healthy Items Key
Marketing Daily, Karlene Lukovitz - Tuesday, March 1, 2011
More than two-thirds (66%) of restaurant diners confirm that they are interest ...
- McD's, Dunkin' Pair Social Media With Item Intros
Marketing Daily, Karlene Lukovitz - Monday, February 28, 2011
McDonald's is employing a cause-related promotion on Foursquare to promote its n ...
- Coke's Latest Videos Feature 'Happiness Truck'
Marketing Daily, Karlene Lukovitz - Saturday, February 26, 2011
The latest twist: a "Happiness Truck" -- a Coke delivery truck convert ...
- Fast Casuals: Applebee's Tops In Online Impact
Marketing Daily, Karlene Lukovitz - Thursday, February 24, 2011
Applebee's realized online exposure that would translate to more than $9.5 milli ...
- Planters Campaign: Sustainability Plus Fun
Marketing Daily, Karlene Lukovitz - Wednesday, February 23, 2011
Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" ...
- Dunkin', Green Mountain Partner On Single-Serve
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
For Dunkin', the deal to sell prepackaged K-Cup portions of its brand ...
- Miracle Whip Embraces 'Haters'
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and ...
- Chick-fil-A On A Roll
Marketing Daily, Karlene Lukovitz - Monday, February 21, 2011
Privately owned Chick-fil-A, the nation's second-largest chicken QSR (by sales), is reporti ...
- BCG's Rose: Marketing Comms At 'Break Point'
Marketing Daily, Karlene Lukovitz - Friday, February 18, 2011
After years of evolutionary change, digital media have now brought marketing communicatio ...
- Fat Tire Ale Ad Format Makes Like 'Mad' Magazine
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
In a perhaps-inevitable development, this year, New Belgium and agency Cultivator Advertisi ...
- Oreo Facebook World Record Is Short But Sweet
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
On Feb. 16, Kraft Foods' Oreo brand was officially recognized by Guinne ...
- CSPI Petitions To Ban Some Caramel Colorings
Marketing Daily, Karlene Lukovitz - Wednesday, February 16, 2011
More not-great news for soda manufacturers, on the heels of last week ...
- Investors' Most-Respected: McDonald's Makes #5
Marketing Daily, Karlene Lukovitz - Tuesday, February 15, 2011
Apple has come out on top of Barron's annual "World's Most Respect ...
- Location-Based Marketing To Diners To 'Explode'
Marketing Daily, Karlene Lukovitz - Monday, February 14, 2011
Packaged Facts' analysts believe that consumers' uptake of location-based services will ...
- Oreo Goes For Facebook World Record
Raw, Karlene Lukovitz - Tuesday, February 15, 2011
Kraft's Oreo cookie brand is going for a Guinness World Record f ...
- Dance-Off Wins Fans For Upstart Chip Brand
Marketing Daily, Karlene Lukovitz - Saturday, February 12, 2011
Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker bas ...