- Improved Sales Help Put Burger King In the Black
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Long-struggling Burger King is making turnaround progress. ...
- PepsiCo Continues Global Marketing Structure Reorg
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Reflecting PepsiCo's aggressive transition to a global, as opposed to multiregional, marketi ...
- Beam Promotes Fink to SVP, Chief Strategy Officer
Marketing Daily, Karlene Lukovitz - Thursday, May 10, 2012
Beam Inc. has promoted Nicholas Fink to SVP, chief strategy officer, responsib ...
- Odwalla Taps Into 'Goodness' Mojo
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2012
The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebo ...
- McDonald's' Blogger Practices Draw Press Scrutiny
Marketing: Sports, Karlene Lukovitz - Wednesday, May 9, 2012
McDonald's' blogger perks are drawing increasing attention, at least from the pr ...
- Birds Eye Commits $6M To Kids' 'GenVeg' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-ye ...
- Industry, IOM Again Tangle Over Obesity Policy
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The Institute of Medicine today released a report concluding that taking far-reachi ...
- Eight O'Clock Coffee Launches Video Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
Eight O'Clock has launched a digital campaign centered around a video th ...
- Tide Pods Among First 'Hypeworthies' Winners
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Winners in 13 categories were chosen by a panel of grocery indust ...
- 'Oprah' Media Buyer Promo: Smart Car Is Prize
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Starting May 14, O, The Oprah Magazine is launching a "What's Yo ...
- Oscar Mayer Selects Makes Limited-Time Social Offer
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
Themed "It's Yes Food," the campaign - one of the largest ...
- Pure Leaf Iced Tea Intros 'Love Of Leaves' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
PepsiCo's Pure Leaf Iced Tea is rolling out a new campaign th ...
- Tequila Avion Spoofs S&M To Make A Point
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2012
On-screen title copy during the spot announces the tagline: "Pain has i ...
- Pepsi Inks Deal With Michael Jackson's Estate
Marketing Daily, Karlene Lukovitz - Thursday, May 3, 2012
PepsiCo's new global "Live For Now" marketing blitz will include creative usi ...
- Lawry's Integrates 'Dinnertising' On Rachael Ray
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2012
The brand is promoting the tool -- billed as an "advertising agenc ...
- Caribou Launches Sparkling Teas, Facebook Contest
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2012
Caribou Coffee will launch six sparkling tea drinks in all of i ...
- Wild Turkey's First TV Spot 'Gives 'Em The Bird'
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
The spot will run through the spring in 30- and 15-second versio ...
- 'Consumer Reports' Rates Fast-Food Egg Sandwiches
Marketing Daily, Karlene Lukovitz - Tuesday, May 1, 2012
A Consumer Reports assessment of the nutrition and taste of egg sandwich ...