- Packaging: Are Consumers Satisfied?
Marketing Daily, Karlene Lukovitz - Thursday, June 21, 2012
Few express overall dissatisfaction with food and beverage packaging. At the sa ...
- Boston Market Promos Signal Positioning Refocus
Marketing Daily, Karlene Lukovitz - Wednesday, June 20, 2012
Boston Market has launched a series of summer promotions that mark t ...
- Papa John's, Red Lobster Lead Satisfaction Rankings
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
QSR chains' overall satisfaction score rose 1.3%, to 80, even as full-servi ...
- GMA/PwC Report: 'Demand Chain' Driving CPG Growth
Marketing Daily, Karlene Lukovitz - Tuesday, June 19, 2012
Having more or less maximized returns from the supply chain, top-performing foo ...
- Carapelli Olive Oil Campaign Stresses Social Sharing
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Dubbed "Made with Care, Made to Share," the campaign's hub is ...
- Report: Premium Beer To Grow 2% Per Year
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Global sales of premium beers will realize a compound annual growth ra ...
- Crunchy Nut Woos Adults With Nutty 'Superhero'
Marketing Daily, Karlene Lukovitz - Friday, June 15, 2012
Kellogg's Crunchy Nut is targeting adults with a humorous new campaign featuri ...
- M&M's, Subway Lead Dads' Best-Perceived Brands
Marketing Daily, Karlene Lukovitz - Wednesday, June 13, 2012
While dad probably wouldn't mind getting the keys to a new Porsc ...
- Miracle Whip Taps Celebs For Mock-PSA Video Push
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
The tongue-in-cheek video campaign from Mcgarrybowen, Chicago, dubbed "Keep an Open Mouth ...
- New Yorkers' Soda Perceptions Dive On Ban Proposal
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
New York City residents' perceptions about major soda brands, as measured ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- Q1 Restaurant Visits Strongest Since Spring '08
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2012
U.S. restaurant visits rose 1% in 2012's first quarter versus the sa ...
- Pucker Vodka Teams With DJ Steve Aoki
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2012
Two new TV spots -- one for each flavor -- recently launch ...
- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- Starbucks Buys Bread Company
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Starbucks announced that it will acquire Bay Bread LLC and its ...
- Subway First QSR To Get AHA-Check Certification
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Subway has become the first quick-serve restaurant to earn the American Hea ...
- Skinnygirl Launches Interactive TV Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
In the latest twist on its new "Drink Like a Lady" campaig ...
- Denny's In 50-State Check-In Challenge
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
To promote the release of its first mobile app, Denny's is offeri ...
- Zevia Sees Opp: Ads Back N.Y.'s Soda Ban Plan
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2012
The privately owned, Seattle-based company launched in 2007, reportedly the first U. ...
- Church's Chicken Names Crews EVP, CMO
Marketing Daily, Karlene Lukovitz - Monday, June 4, 2012
Robert Crews has been named EVP and CMO of Church's Chicken, reporti ...
- Dunkin' Dazzles Broadway, With Hal Prince On Board
Marketing Daily, Karlene Lukovitz - Friday, June 1, 2012
It's a scenario that is somewhat evocative of the book for ...
- FDA Rejects New Name For High Fructose Corn Syrup
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The FDA said it defines sugar as a "solid, dried and crystalliz ...
- NYC Proposal Heats Up Ongoing Controversy
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The sweetened-beverages ban, advocated by Mayor Michael Bloomberg and health commissioner D ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- NYC Seeks Ban On Large, Sugary Drinks
Marketing Daily, Karlene Lukovitz - Thursday, May 31, 2012
The New York City Health Department plans to propose a ban ...
- Wild Turkey Partners With Troops-Support Nonprofit
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Wild Turkey Bourbon has formed a multi-faceted partnership with Operation Once ...
- Freshness Reshaping Food Culture
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
Consumers' demand for freshness is driving trends in restaurants and in aisl ...
- General Mills Acquires Brazilian Food Company
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
General Mills has agreed to acquire Brazilian food company Yoki Alimentos f ...
- Connecticut's Push: 'Revolutionary' In Multiple Ways
Marketing Daily, Karlene Lukovitz - Tuesday, May 29, 2012
This year, the tourism industry has a new hero: Gov. Dannel ...
- Skinnygirl In 'Drink Like a Lady' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 24, 2012
Women "know what they want...and the art of socializing should be ...