- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Since third-party cookies and identifiers power addressability and programmatic RTB, up ...
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
As a first-time Super Bowl advertiser, Criteo is on a mission ...
- Google Redesigns Search Ads 360
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 8, 2022
The latest revision focuses on Performance Max and Discovery campaigns, including mo ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- Google Parent Faces $2.4B Lawsuit In Sweden Over Shopping Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
Mikael Lindahl, CEO of price-comparison firm PriceRunner, told Reuters that Alphabet ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- AI Key To Making First-Party Data Work
Data & Programmatic Insider, Laurie Sullivan - Monday, February 7, 2022
Artificial intelligence-powered marketing technologies communicate with consumers and know what they wa ...
- Rise At Seven's Head Of SEO Fashionista
Performance Marketing Insider, Laurie Sullivan - Monday, February 7, 2022
"I plan to change the way people think about SEO -- disru ...
- Amazon Ad Business Reaches $31B, Solidifies Position In Digital's Big 3
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 4, 2022
Amazon disclosed its annual ad revenue for the first time Thursday, reporti ...
- FTC Puts Review Platforms On Notice For Violations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 4, 2022
Ten review management platforms were put on notice by the FTC. Lette ...
- Microsoft Bing Adds Automobile Search Features, Amidst Fierce Competition
Performance Marketing Insider, Laurie Sullivan - Friday, February 4, 2022
Powered through the listings in the MSN Autos Marketplace, Microsoft Bing n ...
- Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Consumer insights platform DISQO analyzed traffic data from its platform to determi ...
- eBay Adds Promoted Listings Express Auction-Type Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, February 3, 2022
Inspired by seller feedback, Promoted Listings Express were developed to help selle ...
- YouTube Fiscal-Year Ad Revenue Of $28.8B On Track To Grow CTV, Alphabet Q4 2021 Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
Connected TV is YouTube's fastest-growing screen, Google SVP/Chief Business Officer Philipp Schindl ...
- BNPL: Brands' Digital Spend Surpasses Nearly $90M To Advertise Service In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL sin ...
- Google Unveils Caps For CTV Ad Impressions -- Why Even Search Agencies Welcome Change
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Search and performance marketers now have a way to control their ...
- Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 2, 2022
On Wednesday, Google and Yelp shared information about their review process a ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- Google, Microsoft Invest $5M In Alpha-Omega Project
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Google and Microsoft on Tuesday announced an additional $5 million investment ...
- Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Walmart advertisers flocked to Sponsored Products on the retailer's site in ...
- Google Attributes Q4 Ad Surge To Enhanced AI
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 2, 2022
AI continues to power Google's ability to support brands through insights, n ...
- Google Adds Auto-Tagging To Merchant Center Free Listings
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 1, 2022
Google on Monday enabled auto-tagging for free product listing and free loc ...
- Darth Vader Vs. SEO: How They Are Alike
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 1, 2022
It seems the Star Wars character Darth Vader and search engine optimizati ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl Teaser
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- Jebbit Receives $70M In Funding To Help Build Zero-Party Data Services For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 31, 2022
Jebbit, which helps companies collect zero-party data, recently received a $70 milli ...
- Google Search URL Inspection API Tool To Programmatically Access Data
Performance Marketing Insider, Laurie Sullivan - Monday, January 31, 2022
Marketers can access the data requested from the URL Inspection Tool ...
- Google Expands Access To Differential Privacy Framework, Introduces Plume
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 28, 2022
Google's working on ways to make differential privacy more accessible and ...
- System1 Goes Public On The NYSE, Virtually Rings The Bell
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 28, 2022
The System1 team declined to go to New York to ring t ...
- YouTube AdBlitz Lets Fans Watch Super Bowl Ads Without The Game
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The destination provides fans with highlights, game recaps, and original series a ...
