- Smart Shopping, Local Campaigns Will Transition To Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns ...
- Facebook-Founded Association Sells Cryptocurrency Technology To California Bank For $200M
Performance Marketing Insider, Laurie Sullivan - Thursday, January 27, 2022
Diem Association, which Facebook founded to manage its cryptocurrency initiative Libra, wi ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- Instacart Adds CPG Brand Pages, Suite Of Display Ad Products
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
Instacart on Wednesday introduced its first display ad units, as well ...
- 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 26, 2022
Some 57% of retailers in a survey said most of their custome ...
- Twitter Adds Free Performance Ad Tools To Woo Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Twitter on Tuesday introduced improvements to its ad capabilities, building off t ...
- Google Introduces Topics For Targeting, Kills Off FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeti ...
- Microsoft PC, Windows, Search, LinkedIn Drive Up Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 25, 2022
Amid inflation and plummeting stock prices, Microsoft managed 20% gains in reven ...
- 2021 Search Agency of the Year: NP Digital
Agency of the Year, Laurie Sullivan - Monday, January 10, 2022
During one of the most chaotic years in recent history, NP Digit ...
- TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 25, 2022
TikTok will now use data company Zefr to ensure that in-feed a ...
- Google Calls On Industry To Create New Secure Data Transfer Framework Between U.S. And EU
Data & Programmatic Insider, Laurie Sullivan - Monday, January 24, 2022
Kent Walker, Google president of global affairs and chief legal officer, la ...
- Super Bowl Advertisers Have An Advantage With NFL Audiences
Performance Marketing Insider, Laurie Sullivan - Monday, January 24, 2022
ShareThis explored consumer conversation data to find out what consumers are talki ...
- DeepMind Co-Founder Leaves Google To Join VC Firm Greylock Partners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
At Greylock, Suleyman will spend his time advising early-stage companies and investi ...
- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Google Introduces Robots Tag For Indexing Content
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 21, 2022
Google introduced a robots tag Friday for when embedding content on w ...
- Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
Performance Marketing Insider, Laurie Sullivan - Friday, January 21, 2022
It's easier for consumers to forgive a person than a business. ...
- Research Firm Suzy Builds New Advisory Board, Includes Execs From Kraft Heinz, Xandr, CoinDesk
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Market research platform Suzy introduced an industry advisory board today that includ ...
- U.S. Advertising, Marketing Spend Up Nearly 22% In 2021
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 20, 2022
Winterberry Group, which supports advertising, marketing and media growth initiatives, released n ...
- Why Google Says Proposed Surveillance Advertising Ban Goes Too Far
Performance Marketing Insider, Laurie Sullivan - Thursday, January 20, 2022
Broad, location-based targeting and contextual ads are the exceptions. ...
- Leading Scientists Call On Advertising, PR Firms To Stop Spread Of Climate Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
More than 450 scientists called on ad agency and PR executives ...
- Organic Is More Valuable Than Paid Search, Per Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 19, 2022
Terakeet released data from its latest study examining the value of organ ...
- Microsoft Acquires Activision Blizzard In All-Cash Deal Valued At $68.7 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 18, 2022
Microsoft will have 30 internal game development studios as well as addition ...
- Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 18, 2022
Startpage aims to block third-party tracking cookies on websites, including those us ...
- 8th Wall, Ericsson's Emodo Form Partnership To Launch Web AR Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 19, 2022
Web-based augmented reality firm 8th Wall and Ericsson's mobile ad-solution business Emo ...
- Google's Strategy For Using Synonyms
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 18, 2022
Google’s Search Advocate John Mueller explains how Google Search uses synonyms, a ...
- Microsoft Testing YouTube Creators 'Follow' Feature In Latest Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 18, 2022
Microsoft began testing deeper integration with YouTube in its latest version ...
- Google Launches Desktop Search Page-Experience Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 17, 2022
The rollout begins in February, with a completion date by the e ...
- LoopMe Takes Investment From Mayfair Equity Partners To Accelerate International Growth
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 17, 2022
Mayfair will invest $120 million to acquire a majority stake in Loop ...
- Google Seems To Have Approved An Ad For A Target Gift Card Scam
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 17, 2022
A Reddit user searched for the term “Target gift card balance” ...
- SmileDirectClub Turns To Influencers, Data, TikTok, Search
Data & Programmatic Insider, Laurie Sullivan - Monday, January 17, 2022
SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Counci ...
