- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- The Weather Company Predicts Consumer Demand For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2025
The Weather Company is working with brands to forecast consumer needs a ...
- AI Driving Growth In Invalid Online Traffic, Email Spam
MediaDailyNews, Laurie Sullivan - Friday, January 10, 2025
DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 we ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...
- Mercedes AI Navigation Agent Recalls Conversations
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
The navigation system can retain an interaction in its memory and reca ...
- Google, Microsoft Woo Retailers With AI Agents
Performance Marketing Insider, Laurie Sullivan - Monday, January 13, 2025
The technology may save retailers money, give consumers a better experience a ...
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, Publicis
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Kohl's became one of the first to use Curate for Commerce ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- How Freedom Furniture Used AI To Increase Time On Site, AOV
Performance Marketing Insider, Laurie Sullivan - Friday, January 10, 2025
OpenAI CEO Sam Altman wrote that although it sounds "like science ficti ...
- Comcast, Mediaocean Extend Creative, Media Management Partnership
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The expanded integration is the first to offer these services from o ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- GAI: What Makes Content Creators Embrace It?
Performance Marketing Insider, Laurie Sullivan - Thursday, January 9, 2025
Some creators are optimistic, and others are negative about the technology a ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Meta Granted Exempt Content-Moderation Status To Top Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 8, 2025
Documents revealed a two-tiered content-moderation system that protected Meta's biggest ad-revenue strea ...
- Google, Microsoft Find A Way Deeper Into Samsung's TVs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Samsung Electronics unveiled technology Monday at CES 2025 powered by artificial intelligen ...
- Horizon's Night Market Unveils 'Predictive Planning,' Optimization Method
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems creat ...
- Google OS For TV Will Summarize The News
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Gemini supports the News Brief feature, unveiled at CES 2025. It wi ...
- How Audio Investments Increase Branded Search Volume
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2025
How do podcasts, streaming and radio drive actions and connect consumers wi ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Google Sends Promised Funds To Canadian Journalism Collective
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
Google has sent $100 million (U.S. $69 million) that it agreed ...
- Microsoft Serves 'Misleading' Bing Search Page, Looks Like Google's
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Microsoft Bing is serving what some consider a misleading page for search ...
- Comcast Unveils TV Ad Platform In Bid To Attract SMBs
MediaDailyNews, Laurie Sullivan - Monday, January 6, 2025
Comcast on Monday introduced a platform to make ad buys across T ...
- Remaking Intel With AI Inside Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, January 6, 2025
Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- $95M Fine Settles Apple's Siri Privacy Suit
MediaDailyNews, Laurie Sullivan - Thursday, January 2, 2025
Those who have been on a phone call when Siri on ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
As I watched news of the domestic terrorist attack on New Year ...
- Pivoting To Performance KPI Management Draws On Data
Performance Marketing Insider, Laurie Sullivan - Friday, January 3, 2025
A pivot in thinking took a Seoul-based company in another direction wi ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...
