- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- What Makes Up Perplexity Core Ranking Factors
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 6, 2025
Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity ...
- Snowflake Ventures, Capital One Ventures Invest In Agentic AI Unicorn
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The venture arms aims to build an agentic marketing platform called ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- Data Lockdown Effects And Should You Believe AI Reasoning Models
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 5, 2025
As OpenAI released reasoning LLMs on Tuesday, some publishers have once aga ...
- The AI Bullsh**t Index And The Psychology Behind It
Data & Programmatic Insider, Laurie Sullivan - Monday, August 4, 2025
Researchers have introduced a systematic framework for LLMs that emphasizes their indifferen ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- OpenAI Flips Switch After Google Indexes Private Chats In Search
MediaDailyNews, Laurie Sullivan - Friday, August 1, 2025
Chatbot users have discovered that every question asked and every response giv ...
- Microsoft Bing Market Share Grows As Google's Slightly Declines
Performance Marketing Insider, Laurie Sullivan - Friday, August 1, 2025
We can attribute Microsoft's gain and Google's loss to AI, according ...
- Microsoft, Google, IAS Enforcing AI Ethics
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
As platforms built on AI continue to write, rewrite and build everythi ...
- Criteo Rains Money From Retail And Performance Media
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Criteo released Q2 2025 earnings Wednesday, reporting growth has slowed, but reta ...
- Microsoft AI Supercharges Revenue, Up 18% To $76.4B
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Profits for Microsoft's Q2 2025 calendar year soared as revenue from i ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Amazon, Shopify Seen Using Code To Block AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, July 31, 2025
Amazon, Shopify and other marketplaces have been spotted by tech experts embeddi ...
- Advocacy Group Challenges W3C's Third-Party Cookie Stance With UK Regulator
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Movement for an Open Web, an advocacy group that supports web publisher ...
- Zuckerberg: AI Shows Signs Of Self Learning
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 30, 2025
The concept of "superintelligence" takes privacy to complex levels, with broader implicatio ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Microsoft Copilot Will Pull Data From Open Browser Tabs, Complete Tasks
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
Microsoft says this experimental version of Copilot Mode is a new w ...
- TikTok Puts Focus On Performance Job Search
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
TikTok's latest job listings highlight a variety of campaign types, telling advertise ...
- AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 29, 2025
A report from NP Digital reveals that AI-driven search overviews are n ...
- CTV Attribution For Automotive Links Ad Exposure To Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, July 28, 2025
Data-driven CTV ad firm Strategus created a platform to give advertisers pro ...
- Amazon Turns Off Google Shopping Ads
MediaDailyNews, Laurie Sullivan - Sunday, July 27, 2025
While Amazon has slowly reduced its presence in Google Shopping during t ...
- ChatGPT Uses Google For Back-Up Answers, Test Confirms
Performance Marketing Insider, Laurie Sullivan - Monday, July 28, 2025
Search engines will do this all the time, but now Aleyda Soli ...
- Google, Walmart Separately Set Off An AI Chain Reaction
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
Google and Walmart have released tools that will prompt major changes ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Google Breaks Traditional Search Model By Organizing Internet Results
Performance Marketing Insider, Laurie Sullivan - Friday, July 25, 2025
Personalization took a sharp turn this week when Google introduced two featur ...
- Google, Others Share How AI Creates Ikea Ad In Seconds Worth $100k
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
In the ad, an Ikea-branded cardboard box opens, filling a room wi ...