- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- GM's Reed Becomes First CMO To Join IAB Tech Lab Board
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
IAB Tech Lab's board announced Shenan Reed, global CMO at General Motor ...
- Microsoft AI Licensing Content Framework Gives Publishers Revenue Stream
MediaDailyNews, Laurie Sullivan - Tuesday, February 3, 2026
U.S. publishers including Business Insider, Conde Nast, Hearst Magazines, People, The Associat ...
- How Much Can Your Brand Manipulate ChatGPT Results?
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 3, 2026
Consumers are more valuable long term when they search and discover ...
- AI Agent Social Media Site Reveals Data Security Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, February 2, 2026
The social media site, not for humans, shows retailers are not prepar ...
- IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair
MediaDailyNews, Laurie Sullivan - Sunday, February 1, 2026
The IAB announced that NBCU's Alison Levin has been appointed chair ...
- Marketing The Seahawks: Data Behind Fandom Deals
Performance Marketing Insider, Laurie Sullivan - Monday, February 2, 2026
Marketers are rethinking how to approach customer data ahead of high-traffic onli ...
- Google Gives Creators AI-Generated World Building
Performance Marketing Insider, Laurie Sullivan - Friday, January 30, 2026
Google DeepMind began giving users access to "Project Genie" Thursday for Goog ...
- Albertsons Media Collective Connects With Madison Avenue
MediaDailyNews, Laurie Sullivan - Thursday, January 29, 2026
The goal is to improve ad services for brands and their agen ...
- Microsoft's LinkedIn Makes Surprise Gains
MediaDailyNews, Laurie Sullivan - Thursday, January 29, 2026
Microsoft's growth was primarily driven by its cloud services and AI product ...
- Amazon Finds Child Sex Abuse Material In AI Training Data
Performance Marketing Insider, Laurie Sullivan - Thursday, January 29, 2026
Amazon reported to the National Center for Missing and Exploited Children th ...
- Yahoo Teams With Anthropic To Build AI Search Across Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
Yahoo today launched its branded AI companion to guide users across i ...
- UK To Google: Let Sites Opt Out Of AI Overviews
MediaDailyNews, Laurie Sullivan - Wednesday, January 28, 2026
The Competition and Markets Authority has asked Google to build in ...
- AI Brand Recommendations: Chaotic, Inconsistent
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 28, 2026
AI recommendations vary even when prompts are identical. New data from analyti ...
- Anthropic Brings Interactive Apps To Claude Chatbot
MediaDailyNews, Laurie Sullivan - Monday, January 26, 2026
Anthropic has introduced an extension to its Model Context Protocol, an open-sour ...
- OpenAI Addresses Monetization, Hires Ad Engineers
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
AI models have largely been trained on content funded by advertising, a ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Publishers Seeing Outcome From Google's Rebrand Of Auction Floor Prices
Data & Programmatic Insider, Laurie Sullivan - Monday, January 26, 2026
Google quietly rebranded its "unified pricing rules" to "pricing rules" in ...
- eBay Blocks 3rd-Party Agents, Eyes New Attribution Models
MediaDailyNews, Laurie Sullivan - Friday, January 23, 2026
eBay updated its user agreement earlier this week to ban third-party ...
- Budweiser's Clydesdale Soars With Eagle In Super Bowl LX Ad
Performance Marketing Insider, Laurie Sullivan - Monday, January 26, 2026
While the brand-building ad is designed for the emotional impact, it becom ...
- Yelp To Acquire AI Lead-Management Firm For More Than $270M
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Yelp has agreed to acquire AI-powered lead management and communications firm Hat ...
- YouTube CTV Ads Enable Viewers To Browse, Purchase Products
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Google's Demand Gen now powers Shoppable CTV that enables viewers to brow ...
- Microsoft Exposes AI Bot Site Traffic
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Microsoft's Clarity has released a way to identify patterns that show h ...
- How Google Brought Intelligence Into Search AI Mode
Performance Marketing Insider, Laurie Sullivan - Friday, January 23, 2026
Google expanded "Personal Intelligence" this week to support and interact with agent ...
- Amazon Opens 'Prebid Adapter' Beta, Seeks To Bridge Ad Demand
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2026
Amazon Publisher Services' "Prebid Adapter" has moved into open beta and ...
- Adobe Protects AI IP With Support From Talent Agencies, Filmmakers
Performance Marketing Insider, Laurie Sullivan - Thursday, January 22, 2026
The AI models can generate high-fidelity images, video, audio, 3D and vect ...
- Beta Brands Begin Testing ChatGPT Ads, Budgets = $1M Each
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2026
OpenAI has started offering a small group of advertisers the ability ...
- Microsoft Names 'AI CMO,' Pushes Intelligence Into Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 21, 2026
Microsoft is pushing further into AI and advertising by hiring its fir ...
- Anthropic On Track To Gain Major Financial Investment
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Sequoia Capital, an early investor in Google, Apple, Airbnb and Stripe a ...