- Beta Brands Begin Testing ChatGPT Ads, Budgets = $1M Each
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2026
OpenAI has started offering a small group of advertisers the ability ...
- Microsoft Names 'AI CMO,' Pushes Intelligence Into Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 21, 2026
Microsoft is pushing further into AI and advertising by hiring its fir ...
- Anthropic On Track To Gain Major Financial Investment
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Sequoia Capital, an early investor in Google, Apple, Airbnb and Stripe a ...
- Microsoft Readies Ad-Supported Xbox Cloud Gaming
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Xbox Cloud Gaming service is limited to players who have Microsoft's ga ...
- Ad Spend Wasted On Invalid Traffic Reaches $63B
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Ad platforms filter invalid traffic as marketers continue to keep a clos ...
- Ad Industry Descends On Davos
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 20, 2026
Publicis Groupe is listed as a partner for the World Economic For ...
- Young American Men Face Screen Time Challenges
Data & Programmatic Insider, Laurie Sullivan - Monday, January 19, 2026
A study conducted by Ipsos found a large majority of Americans belie ...
- Crisis Looming Over AI-Generated Ads, Content
Performance Marketing Insider, Laurie Sullivan - Monday, January 19, 2026
Advertisers see the inability of consumers to distinguish AI from human conte ...
- Winterberry '26 U.S. Ad/Marketing Forecast: +9.4%
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Media expenditure for advertisers is expected to reach $664.2 billion in 202 ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- Wikipedia Secures AI Deals With Amazon, Meta, Microsoft As Human Traffic Declines
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Declining traffic and AI are not the only threats the Wikipedia si ...
- OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
Performance Marketing Insider, Laurie Sullivan - Friday, January 16, 2026
Publishers have been pushing the industry to monetize AI chat. Today th ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Performance Max Beta Enables Advertisers To Split-Test Assets
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Google is testing the ability for advertisers to split-test shopping ads, specifical ...
- Google's Billion iPhone Advantage Will Reshape Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 15, 2026
Google's multi-year contract with Apple to support its push further into ...
- Partnership Levels AI Search Visibility For Brands, Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
The Next Net Media and Audacy partnership announced today aims to increa ...
- Google Will Know You Better Than You Know Yourself
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 14, 2026
An ecosystem of consumer apps and what seems like billions of interactio ...
- Google Will Power Apple's Siri In Multi-Year Deal
MediaDailyNews, Laurie Sullivan - Monday, January 12, 2026
Apple and Google have entered into a multi-year collaboration to build ...
- Meta's Manus Gains Web Traffic Data For AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 13, 2026
Similarweb will provide web traffic and engagement data that integrate into Man ...
- AI-Built Ads: Will Super Bowl Fans Accept Or Reject?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 13, 2026
Selling AI to all brands and consumers is challenging as technology's rap ...
- AI Needs To Stop Rewarding Guesses
Data & Programmatic Insider, Laurie Sullivan - Monday, January 12, 2026
Deadly errors related to health information have forced Google to remove answe ...
- Google Moves Agentic Shopping Across Search, Gemini With Retailers
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Open standards and tools announced this week will solve problems in real-ti ...
- Shopify, Google Co-Develop Agentic Shopping Standard
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Shopping across Google's platforms will soon roll out supported by the "Univers ...
- Performance Forced By Agentic To Take New Ride Through Funnel
Performance Marketing Insider, Laurie Sullivan - Monday, January 12, 2026
Google has confirmed performance throughout the funnel based on numerous announcements ma ...
- X Loophole: Why Google Ads May Still Appear There
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
Brands avoiding X for any reason may be purchasing advertising on t ...
- Nvidia Hires Google VP Alison Wagonfeld As Its First CMO
MediaDailyNews, Laurie Sullivan - Friday, January 9, 2026
Through partnerships with major holding companies and agencies, Nvidia developed a generati ...
- Lyft Creates Interactive Ad Unit With Haptics App Feature
Performance Marketing Insider, Laurie Sullivan - Friday, January 9, 2026
Lyft for the first time has added interactivity and haptics technology ...
- Microsoft Powers Agentic For Retail, From Purchase To Checkout
MediaDailyNews, Laurie Sullivan - Thursday, January 8, 2026
The tools, announced ahead of next week's NRF conference, support merchandising, marketin ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- Healthcare AI: Dangerous Mistakes, Deep Privacy Risks
Performance Marketing Insider, Laurie Sullivan - Thursday, January 8, 2026
While OpenAI designed ChatGPT Health to help users better understand their heal ...