- ChatGPT Uses Google For Back-Up Answers, Test Confirms
Performance Marketing Insider, Laurie Sullivan - Monday, July 28, 2025
Search engines will do this all the time, but now Aleyda Soli ...
- Google, Walmart Separately Set Off An AI Chain Reaction
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
Google and Walmart have released tools that will prompt major changes ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- Google Breaks Traditional Search Model By Organizing Internet Results
Performance Marketing Insider, Laurie Sullivan - Friday, July 25, 2025
Personalization took a sharp turn this week when Google introduced two featur ...
- Google, Others Share How AI Creates Ikea Ad In Seconds Worth $100k
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
In the ad, an Ikea-branded cardboard box opens, filling a room wi ...
- YouTube Sees Gains From Strong Ad Spend
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
Alphabet reported total revenue of $96.43 billion for Q2 - up 1 ...
- Criteo Strengthens Team To Build Agentic Commerce Platform
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
In its move toward an AI-assisted, agentic commerce platform, Criteo created t ...
- What The White House 'AI Action Plan' Means For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
The White House on Wednesday released its AI Action Plan, a s ...
- Google Hits Back At Pew Report
Performance Marketing Insider, Laurie Sullivan - Thursday, July 24, 2025
Google's Q2 earnings show AI Overviews continue to increase search activity, wi ...
- Google Seeks News Publishers For AI Initiative
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
Google is looking to work with about 20 national news organizations ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- AI Search Diverges: Google vs. ChatGPT
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 23, 2025
AI-driven search is changing the way users find and use online informatio ...
- Brandtech Announces Launch Of Centre For Creative AI
MediaDailyNews, Laurie Sullivan - Monday, July 21, 2025
The Centre aims to spark commercially viable creative applications and tap in ...
- Instacart CEO Introduces Herself As OpenAI CEO Of Apps
MediaDailyNews, Laurie Sullivan - Monday, July 21, 2025
Instacart CEO Fidji Simo took to OpenAI's website to introduce herself, shari ...
- AI Emerges As Lucrative Brand Discovery Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 22, 2025
As AI continues to reshape how people discover brands, evaluate options, a ...
- Measuring AI's Invisible Influence As Traditional Attribution Models Shatter
Data & Programmatic Insider, Laurie Sullivan - Monday, July 21, 2025
Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics fi ...
- Microsoft Exits Movie Business
Performance Marketing Insider, Laurie Sullivan - Monday, July 21, 2025
Could the shift lead to stronger ad platforms and targeting capabilities ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Google OS Merger: Implications For Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 15, 2025
Google's plan to combine ChromeOS and Android into one platform has begu ...
- Alaska Airlines' MMM Ticket On Google Meridian
Data & Programmatic Insider, Laurie Sullivan - Monday, July 14, 2025
Adswerve projected an 11% increase in addressable advertising revenue by using Google ...
- Will AWS Launch Its AI Agentic Marketplace?
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
As AWS heads into its annual summit this coming week, its worldwi ...
- Google Pays $2.4B To License AI Startup Tech - Stuff Movies Are Made Of
Performance Marketing Insider, Laurie Sullivan - Monday, July 14, 2025
Google stepped into the AI acquisition race Friday by agreeing to p ...
- Google's AI Growth Will Meet EU's Regulatory Code Of Conduct
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
The EU has published a Code of Practice to help companies foll ...
- Advertisers' Amazon Prime Day: Longer Event, Cautious Spend
Performance Marketing Insider, Laurie Sullivan - Friday, July 11, 2025
Advertisers stepped more cautiously across Amazon Prime Day, with media spend ...
- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- OpenAI Follows Perplexity Into AI-Based Web Browsing
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
OpenAI reportedly will soon release an AI-powered web browser, separately challenging Goog ...
- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- Perplexity's AI Browser Will Have All The Data
Performance Marketing Insider, Laurie Sullivan - Thursday, July 10, 2025
Perplexity subscribers on Wednesday gained first access to the company's AI-based browse ...