- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFit
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 16, 2020
Six product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- Twitter Mental Health Focus Reinvests In Image
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
To help break the stigma that too many people use its platfo ...
- Adobe Data Shows Online Spending In May Exceeds Holiday Sales
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
Consumers spent $82.5 billion online in May -- up 77.8% year-over-year ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments Worldwide
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2020
Data collected and shared separately by Clickagy and Eyeota shows a chan ...
- Winston Churchill's Image Disappears From Google Search Results As Statue Covered In London
Performance Marketing Insider, Laurie Sullivan - Monday, June 15, 2020
On Saturday, the image of Winston Churchill went missing in Google sear ...
- Search Engines Fail To Catch Malware On Infected Sites
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
An increasing online presence by businesses is driving up the number ...
- Seasoned Execs Explain How Volatility Can Strengthen Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
Businesses need to start adapting as the economy reopens. Top executives virtual ...
- Instacart Advertising Business Benefits, In Part, From $225 Million Funding Round
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 12, 2020
The new capital will go toward supporting its shopper community with n ...
- Hispanic Market Ready To Hit New Highs, Demands
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 22, 2020
Bilingual U.S. residents have quickly become a focus for advertisers across politic ...
- Microsoft Car Search Data Tells Marketers What Consumers Think
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2020
New or used, luxury or compact -- the most searched-for brands ...
- Scramble For Real-Time Advertising Returns As Brands Insist On Quick Pivots
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
Marketers are avoiding media that requires a long process to create a ...
- Facebook, Google, Microsoft, Twitter, Verizon Media Renew Pledge To Fight Child Sexual Abuse Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
A new initiative announced by tech platforms aimed at combating online chi ...
- YouTube Pledges $100M Fund To Black Creators To Develop Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
YouTube will host a live-stream fundraising event, with donations benefiting the Equ ...
- Google Creates Tools, Dedicated TV Marketplace As Streaming Booms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 11, 2020
The dedicated TV section, part of new Display & Video 360 tool ...
- Google Updates Ad Policies On Housing, Employment
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 11, 2020
Google has added a personalized ad policy to protect access to housing, employme ...
- Staycations, Finances -- How Millions Of Consumers Perceive COVID-19
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2020
While 40% of Americans believe personal health will become a bigger conce ...
- Language Influences Search Behavior Among Hispanic, Asian Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The key is to use 80% non-brand terms vs. 20% brand ter ...
- Viamedia Encourages Local Communities To Create Free TV PSAs Promoting Change
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
#ChangeStartsRightHere is a new initiative from Viamedia to foster positive conversations ...
- How Should Brands Respond To Racial Inequality?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 10, 2020
How will the need for social change influence the relationship between bran ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social Unrest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
YouTube self-certification is now rolling out to the entire community, and conte ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
The investment is intended to help Stirista ramp up its Customer Da ...
- Create Father's Day Search Strategies Before It's Too Late
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 9, 2020
Father's Day doesn't mean the same thing this year, perhaps because tradition ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, Xandr
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 10, 2020
The move turns TV, which has been an awareness channel, into ...
- Amazon Sues Google For Hiring Cloud Executive
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2020
Amazon is suing Google for hiring Brian Hall, a former AWS marketing executiv ...
- WhatsApp Fixes Google Search Data Leak
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 9, 2020
Phone numbers of some of WhatApp users appeared in Google search results, b ...
- How Tonal Pivoted During COVID-19, Challenges Seen During Recovery
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2020
To leverage paid search, Tonal shifted more dollars toward terms like "custom ...
- Apple Should Acquire Privacy Search Engine DuckDuckGo, Analyst Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 8, 2020
Bernstein analyst Toni Sacconaghi suggests in a research note that Apple shou ...
- Technology Builds Ad Creative, A/B Tests Show It Performs Better
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2020
Technology introduced Monday allows marketers to optimize ad creative to be serv ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Performance Marketing Insider, Laurie Sullivan - Monday, June 8, 2020
Kelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performan ...
- IAB Tech Labs Releases Standard For Deleting Data Requests
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 5, 2020
Publishers and brands now have access to a standard developed by T ...