Stirista, known for its identity- and data-driven assets, announced on Tuesday it has raised $13 million in growth equity financing led by Boston-based Wavecrest Growth Partners, with participation from industry veteran Dennis Ainge.
As a founding executive of TARGUSinfo, Ainge also is a former executive at Neustar.
Ainge sees another TARGUSinfo in
the making, given the company’s culture, authoritative data sets, and unique industry solutions.
The investment aims to help Stirista improve on its Customer Data Hub, make relevant acquisitions and further expand the company’s leadership team.
Stirista co-founder and CEO Ajay Gupta said “this is Stirista's first-ever outside funding, which we took on to help us scale and accelerate our growth more quickly."
Stirista, founded in 2009 on a shoestring budget by Ajay and Candice Gupta, revealed today that it has had double-digit growth each year since its inception. The company remains profitable and is looking for acquisitions.
"We are looking for tech-based companies that have a robust media-buying platform, email deployment platform or data and analytics platform," he said.
Two executives from Fortune 1000 companies will soon join the board, but the company is still working through the logistics. News will come in about a month or so, Gupta said.
Identity-driven advertising and marketing speaks to one of the company’s core principles in that data can be used across channels rather than just for one specific channel.
Many providers offer data usable for email, digital, social and mailed postcards, but Stirista focuses on targeting the same identity and persona across channels with the same message, Gupta said.