- Report Reveals Digital Marketing And Creative Hiring Trends
Performance Marketing Insider, Laurie Sullivan - Friday, January 24, 2020
About 15 tech jobs will pull in at least $200,000 in annu ...
- Goodway Group Finds Data Partner To Improve Media Buying For Retail Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2020
The partnership will tie real-time supply-chain signals for the retail products ...
- Trillion Dollar Club: How Much Profit Per Employee
Performance Marketing Insider, Laurie Sullivan - Thursday, January 23, 2020
HowMuch.net found that Apple leads in terms of profits, making $435,000 p ...
- Google Flights Ends Charges For Airline Booking, Referral Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
The company plans to introduce new ad formats in Google Flights th ...
- Visual Search Emerges As Next Disrupter If Marketers Educate Consumers, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2020
The biggest barrier to adoption is educating consumers on how they c ...
- Google Latest Desktop Change Blurring Lines Between Organic And Advertisements
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 23, 2020
Google has begun to make ads look more like organic results, accordi ...
- Google Cloud Forms Unlikely Partnership, After Nine-Year Dispute
Digital News Daily, Laurie Sullivan - Tuesday, January 21, 2020
The partnership allows travel and data provider Sabre to create and bui ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make inform ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls T ...
- Google My Business Gets Automated Call Tracking Via Third Party
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2020
Marketing analytics platform CallRail said on Tuesday that it now automates t ...
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
Data has become the gold key to services. Some hospitals are granti ...
- Etsy Ads Pushed Onto Google Shopping As Marketplace Struggles To Find Footing
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 21, 2020
An Etsy seller wants to know why their ads are being push ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum add ...
- IAB Europe Brand Safety Report Shows Search Terms Leading To Misinformation
Performance Marketing Insider, Laurie Sullivan - Monday, January 20, 2020
More than 100 brands' ads unknowingly appeared alongside climate misinformation videos ...
- Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
The company seems to have created a closed-loop data system, building o ...
- LinkedIn Plays With Connections
Performance Marketing Insider, Laurie Sullivan - Friday, January 17, 2020
LinkedIn Pages has released updates to its platform intended to increase t ...
- Microsoft Bing, Botify Partner To Get Web Pages Indexed Quickly
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
Botify partnered with Bing to participate in its new content submission A ...
- Google's Parent Alphabet Reaches $1 Trillion In Market Value
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 16, 2020
Alphabet managed to reach the trillion-dollar mark despite privacy concerns and chang ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their li ...
- Search Marketing Agency of the Year: 360i
Agency of the Year, Laurie Sullivan - Thursday, January 16, 2020
360i plans to automate a "significant" amount of processes throughout the agen ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, January 16, 2020
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- Dentsu Acquires Google, Salesforce Experts E-Nor
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2020
This acquisition cements Dentsu's commitment to being the largest reseller of Goog ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad compa ...
- Russian Entrepreneur Takes On Google, Yandex To Stop Disinformation
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2020
Yuri Mosha, who runs a consultancy in New York for Russians wanti ...
- Google Acquires Pointy To Increase Visibility Of Local Retail Inventory In Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pointy gives small retailers the ability for consumers to search online a ...
- Google To Phase Out Third-Party Cookies Within Two Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
The aggressive timeline will have a domino effect, with other companies ...
- Verizon Launches Privacy Search Engine Powered By Microsoft
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
Verizon Digital on Tuesday launched a search engine aimed at keeping t ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determi ...
- Microsoft Responsive Search Ads Opens To All Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2020
Microsoft Responsive Search Ads, announced in open beta in Sept. 2019, a ...