- Microsoft Advertising Shares Search Behavior, Conversion Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 19, 2019
Adults who begin their search by using the Microsoft Search Network typical ...
- Google Reportedly Says Privacy Drove Decision To Cut Data Rights To Mobile Carriers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 19, 2019
Google continues to limit the data it provides to partners -- fir ...
- Equifax Considering New Data Segments After Announcing Eyeota Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2019
Data companies are looking for new and emerging data sources and partnership ...
- Google Eliminates Accelerated Delivery Option For Search, Shopping Campaigns
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2019
Beginning Sept. 17, Standard will become the only ad delivery method f ...
- Google Warns Users: Don't Reuse Any Previously Hacked Passwords
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 16, 2019
A Google study reveals that many people ignore security breach warnings a ...
- ARF: The Price Consumers Put On Their Data
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
More than a third said that they would be willing to gi ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement Standard
Digital News Daily, Laurie Sullivan - Thursday, August 15, 2019
The integration allowed Google to enable Open Measurement on more than 8 ...
- Why SEO Isn't Enough
Performance Marketing Insider, Laurie Sullivan - Friday, August 16, 2019
SEO "sucks" and marketers cannot rely solely on organic search, says Mar ...
- How To Get The Most From Google Smart Bidding For Ecommerce
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 15, 2019
Bidding complexities continues to rise. In 2019, about 80% of digital markete ...
- Location Data Startup Officially Launches, Grows Globally Through Million-Dollar Seed Round
Digital News Daily, Laurie Sullivan - Wednesday, August 14, 2019
The goal is to ensure companies have access to a higher standa ...
- FTC Considering 'Unwinding' M&A Deals To Break Up Big Tech
Digital News Daily, Laurie Sullivan - Wednesday, August 14, 2019
FTC Chairman Joe Simons, who is overseeing a tech task force, f ...
- How Ann Summers Tackled Hijacked Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, August 15, 2019
About 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Presidential Hopeful Andrew Yang Touting Data As A Property Right
Digital News Daily, Laurie Sullivan - Tuesday, August 13, 2019
Yang said that if elected, he would put laws in place ...
- Data Suggests 94% Of Searches Send People To Alphabet Properties
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2019
An analysis showed 49.76% of Q2 searches did not receive clicks, 40.4 ...
- LinkedIn Launches Audience Segments With Five Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 13, 2019
LinkedIn on Tuesday announced a new targeting category to the LinkedIn Partn ...
- Rivals Of Google Jobs Search Draw Antitrust Complaints
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 13, 2019
Google’s search job listing tools have caught the attention of several riv ...
- Google To Pay Pixel Owners Up To $500 For Faulty Phones
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 13, 2019
Based on a 2017 lawsuit, Google will pay Pixel owners who experienc ...
- Google Lets Developers Tag Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 13, 2019
Google Play now lets developers add tags to their applications to determi ...
- Google Explains Indexing Issues And What Went Wrong
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 13, 2019
Google Search Outreach Vincent Courson explains Google’s search indexing problems and h ...
- TAG/BSI Data Shows What Brands Need To Eliminate To Save Reputation
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 13, 2019
Nearly three-quarters of consumers would stop buying a brand's products if ...
- Russia's Watchdog Orders Google To Stop Broadcasting 'Illegal Events' On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 12, 2019
Russia's state communications watchdog has ordered Google to stop "advertising" illegal ma ...
- ByteDance, TikTok Creator, Planning Tautiao Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 12, 2019
ByteDance, which created the video app TikTok, launched a search feature ...
- Isobar Brazil Launches Programmatic Print Ad That Provides Personalized Offers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 12, 2019
The print ad has a smartphone-readable QR code and the new form ...
- Amazon Hints At Expanding Blockchain Into Advertising
Digital News Daily, Laurie Sullivan - Friday, August 9, 2019
Amazon appears to be looking to build out its ad business ...
- Google Rivals Opting Out Of Forced Search Engine Auction In Europe
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2019
Berlin-based search engine Ecosia said Monday it will opt out of participati ...
- UPS Study Reveals Consumer Concerns, Efficiencies In Online Shopping, Research
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Consumers have a host of concerns, from search engines and marketplaces ...
- Google Indexing Issue From This Week Resolved
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 9, 2019
Google stopped indexing new content in search results Thursday. By Friday, t ...
- Audience Targeting In LinkedIn Could Become 'Game Changer'
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 9, 2019
Audience-based targeting, an area where search had traditionally lagged behind other channe ...
- Adobe Survey Finds Intracompany Collaboration A Major Challenge
Digital News Daily, Laurie Sullivan - Thursday, August 8, 2019
Cross-team collaboration is key, but expectations and aligning processes can fall sh ...
- The Impact Of Star Ratings And Reviews On Revenue
Performance Marketing Insider, Laurie Sullivan - Friday, August 9, 2019
The best place to be is between 3.5 stars and 4.5 star ...