- Pinterest Introduces 2 Conversion Tools
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2019
The two tools Pinterest launched Thursday offer conversion optimization for Promoted P ...
- Platform Uses Search To Match Partners Based On Data, Artificial Intelligence
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 11, 2019
The technology analyzes and matches brands with the partners most likely ...
- Thousands Of Amazon Employees Ask Jeff Bezos To Take Action On Climate Change
Digital News Daily, Laurie Sullivan - Wednesday, April 10, 2019
About 3,500 Amazon employees signed the petition asking CEO Jeff Bezos ...
- Google's Deindexing Bug: Random Or Systematic?
Performance Marketing Insider, Laurie Sullivan - Thursday, April 11, 2019
Google confirmed that a bug on April 5 caused website pages ...
- IAB Rolls Out Training Programs As Low Unemployment Rates Persist
Digital News Daily, Laurie Sullivan - Tuesday, April 9, 2019
The low unemployment rate contributes to the challenge of finding and retaini ...
- Google Cloud Search Tool Finds Data Stored In SAP, Salesforce And Other Platforms
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 10, 2019
Google has developed a tool that lets marketers and other enterprise custome ...
- Google Introduces Cloud For Retail, Highlights Vision Product Search, Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 10, 2019
Customers using Vision Product Search take product photos and get real-time resul ...
- Only 4% Of 73,000 Business Locations Ready For Voice Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 9, 2019
Businesses are not ready for their customers to use voice search, most ...
- Pinterest Sets IPO Share Price, Eyes $1.2B
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 8, 2019
Pinterest has set its initial public offering at $1.2 billion in ...
- Microsoft Contributes To Google Chrome Open-Source Code As It Improves Edge
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 8, 2019
Microsoft on Monday officially released to developers the first test builds ...
- When Ecommerce In-App Ads Convert Best
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2019
Ecommerce in-app campaigns seem to generate the most conversions from 4:30 p ...
- Paid Search A Low Priority For SMBs
Performance Marketing Insider, Laurie Sullivan - Monday, April 8, 2019
Only 4% of small and medium-sized businesses consider paid search a priorit ...
- Google, Facebook Ads For DTC Retail Brands Drive Less Site Traffic Than Radio, TV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 5, 2019
Brands looking to drive site traffic for direct-to-consumer retail brands should beg ...
- Magna: Search Expected To Grow 13% In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 5, 2019
Digital ad sales in 2019 will grow about 12% to $124 billi ...
- Google AI Researcher Jumps To Apple
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 5, 2019
Last month Ian Goodfellow joined Apple's Special Projects Group as a direct ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available throu ...
- Klear Social Engine Adds Hashtag, Keyword, Brand To Search Capabilities
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2019
Rather than using keywords like "beauty" and "activism" for general searches, t ...
- Google Page Speed Ranking Factor Drew Up To 20% Increases For Some Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google released data on Thursday demonstrating the results after launching the Goog ...
- Would You Click On A Bing Ads Action Extension?
Performance Marketing Insider, Laurie Sullivan - Thursday, April 4, 2019
Advertisers participating in the beta saw average click-through rates increase by 2 ...
- Former Google Analytics Director Paul Pellman Jumps To Kazoo, Company Rebrands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 3, 2019
Austin-based YouEarnedIt and HighGround have merged to rebrand as Kazoo, reflecting the ...
- Vrbo Ad Campaign Reflects New Pronunciation, Ver-Bow
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 3, 2019
Just days after Vrbo changed the pronunciation of its name, it launch ...
- Google Assistant: Local Service Ads Based On Relevance, Not Paid
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 4, 2019
Google is looking to clarify some details in a recent article th ...
- Google Platform Shutdowns Damage The Brand
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 3, 2019
Suggesting that Google product support has become a joke, Arstechnica writes th ...
- Are Brands 'Exiting' An Era Of Search?
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 3, 2019
Search might be becoming an "old-school" marketing and advertising media, according ...
- Google Voice Assistant Tied To Google Ads Caught In Oversight For Recommendations
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2019
A recommendation feature that fails to disclose that its voice search resul ...
- Kenshoo New GM Of Search Has Deep Agency Roots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2019
Kate DuBois took on the role of general manager, search after near ...
- Merkle Guides Advertisers Through Amazon
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 2, 2019
Amazon remains the fourth-largest digital advertising seller worldwide behind Google, Facebook a ...
- Google Blocks Ads In China From Serving On Sites Bypassing Censorship
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 1, 2019
Google has stopped allowing two Chinese websites that review anti-censorship virtual priva ...
- Why Am I Seeing This Content? Facebook Explains
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 1, 2019
Like Google, Facebook has begun to detail reasons for the content ...
- Former Turner VP Embraces Data, 'Radical Transparency' As Narrative Operations Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2019
"We took that notion of transparency that allies to data and t ...