- Ads Served Near Rape Among Most Common Brand-Safety Violations
Digital News Daily, Laurie Sullivan - Wednesday, April 24, 2019
A lack of brand safety "will kill the internet," says Guy Tytunovic ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Digital News Daily, Laurie Sullivan - Tuesday, April 23, 2019
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 24, 2019
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ad ...
- Google Ranking More Images Higher In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 23, 2019
More than a third of keywords now contain images. Publishers need ...
- Apple Reportedly Pays Amazon $30M Monthly For Cloud Services in A Five-Year Deal
Digital News Daily, Laurie Sullivan - Monday, April 22, 2019
When Amazon releases its Q1 2019 results Thursday, RBC Capital Markets expec ...
- Google, Bing Driving Changes In CTRs, CPCs
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 23, 2019
Click-through rates continue to decline, but marketers keep increasing budgets for paid-sear ...
- Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
The biggest concerns were security for personal information and uncertainty over h ...
- Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
Open exchange PX provides marketers with insights about the leads they us ...
- DoubleVerify To Announce Further MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2019
This "stamp of approval" by industry lead organizations expands globally in oth ...
- SEO Needs Lift From Social During Ramadan, Cinco de Mayo, Mother's Day
Performance Marketing Insider, Laurie Sullivan - Monday, April 22, 2019
Reviews can boost SEO, but personalizing content still falls short on i ...
- Google Android Users In Europe Get New Setup Options
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 19, 2019
Marketing for Google may become a bit more strategic. Android users ...
- Google Chrome, Mozilla Firefox Get Private Browsing Extension
Performance Marketing Insider, Laurie Sullivan - Friday, April 19, 2019
Presearch rewards users at the end of the search with its o ...
- Search Analytics Tool Moves Into Financial, Investor Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 19, 2019
Analytics provider SimilarWeb has moved into the financial space with the laun ...
- Survata, Oracle Team Up On Moat Analytics Integration
Digital News Daily, Laurie Sullivan - Wednesday, April 17, 2019
Survata and Moat will announce an integration Thursday that will give advertise ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Digital News Daily, Laurie Sullivan - Thursday, April 18, 2019
A new form of malvertising only impacts ads served via programmatic exchange ...
- Search And Amazon's Private-Label Business
Performance Marketing Insider, Laurie Sullivan - Thursday, April 18, 2019
Publishers are creating content for their websites based on search keywords. Cou ...
- Facebook Working On AI-Voice Assistant Technology
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 17, 2019
Ira Snyder, director of AR/VR and Facebook Assistant, is leading the effor ...
- What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 16, 2019
Ads.txt files list authorized digital sellers of programmatic ad inventory and t ...
- Google 'Signed Exchanges' Let Publishers Use Their URLs For AMP Pages
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 17, 2019
Publishers will need to use the Signed Exchanges standard. The technology allo ...
- Google News Tackles Indexing Bug, Affects Some Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 16, 2019
In a tweet, Google announced it is looking into another indexing b ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- Facebook Further Automates Some Core Advertising, Business Tools
Digital News Daily, Laurie Sullivan - Tuesday, April 16, 2019
On Tuesday Facebook announced a few changes to simplify and clean ...
- Microsoft: Zero Carbon, Zero Waste
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 16, 2019
Microsoft plans to cut operational carbon emissions by 75% in the ne ...
- EU Adopts Copyright Reform, Google And Facebook Face Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 15, 2019
The EU Copyright Directive's Article 13 states that services like YouTube cou ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Ad ...
- Amazon Spends Thousands In Grant Money Looking For Talent, Passion For Science
Digital News Daily, Laurie Sullivan - Friday, April 12, 2019
Amazon, along with a program that builds science and technology skills, ...
- Adult Websites Top Visits From Mobile Devices
Performance Marketing Insider, Laurie Sullivan - Monday, April 15, 2019
Mobile visits to websites have been creeping up to surpass visits ...
- Search Queries: Data Suggests People Look Past Page One
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 12, 2019
Thirty-six percent of survey respondents said they sometimes go beyond the fir ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Digital News Daily, Laurie Sullivan - Thursday, April 11, 2019
When the standards are finalized, the supply-side platforms and exchanges will po ...
- Pinterest Introduces 2 Conversion Tools
Performance Marketing Insider, Laurie Sullivan - Friday, April 12, 2019
The two tools Pinterest launched Thursday offer conversion optimization for Promoted P ...