- Sparkling Ice Pushes Ad Budget Into Digital, Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
Sparkling Ice has introduced two voice skills on Google Assistant and Amaz ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- What's A Conductor Without An Orchestra?
Performance Marketing Insider, Laurie Sullivan - Monday, May 6, 2019
The play on words refers to a new service providing personalized S ...
- Google Tests New Type Of Shoppable Ad
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 3, 2019
A different type of ad unit on YouTube videos will display produ ...
- Google Unifies Business Development With Reorganization
Digital News Daily, Laurie Sullivan - Thursday, May 2, 2019
Looking for alternative resources to drive revenue outside of search and advertisin ...
- Google App Policy Center Launches
Digital News Daily, Laurie Sullivan - Thursday, May 2, 2019
Google on Thursday introduced the App Policy Center for Google AdMob a ...
- Google Debuts More Video Series On YouTube
Performance Marketing Insider, Laurie Sullivan - Friday, May 3, 2019
Google is now capitalizing on its video network. Its new series "S ...
- Microsoft Advertising Rebrands Strategy For Native Ads, Search, Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 3, 2019
Microsoft Advertising purged several businesses in the past few years, only ...
- How Google Is Changing The Agency Model
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 2, 2019
The role of the agency continues to change as Google and oth ...
- Google Employees Facing Retaliation Organize Worldwide Sit-In
Performance Marketing Insider, Laurie Sullivan - Thursday, May 2, 2019
Two Google employees were reportedly demoted and forced to give up so ...
- Alphabet Shareholders Call For Breakup Of Google Parent
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 1, 2019
Anti-competitive practices, privacy violations, data leaks, illegal location tracking from Alphabet, a ...
- Eric Schmidt, Diane Greene To Leave Alphabet Board
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 1, 2019
Gilead Sciences CFO Robin Washington will take a seat on the Alphab ...
- Google To Let Users Delete Mobile Auto-Tracking Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 1, 2019
Users can choose to delete the data after either three or ...
- Hispanic-American Households To Spend $2.5 Million In Lifetime Purchases
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 1, 2019
Hispanic-American households will outspend Caucasian households on average in lifetime purchases, spendi ...
- Industry Questions Timing, Frequency Of Google Ad Changes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 30, 2019
The timing and frequency of Google's changes to its ad products c ...
- Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
Digital News Daily, Laurie Sullivan - Tuesday, April 30, 2019
Google is working to encourage app developers to publish only app-ads.txt file ...
- Search Remains Focus For Google, With 18 Mentions During Earnings Call
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 30, 2019
There were eighteen mentions of "search" in Google's earnings call Monday ...
- Why Microsoft Built Its New Browser On Google Chromium
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Microsoft developed Edge to replace Internet Explorer, but vulnerabilities increased in t ...
- Verizon Focuses On Traffic As Metric, Not Search Engine Position Rankings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Leveraging clickstream data as a directional metric rather than rankings in resul ...
- Alphabet Misses Earnings, Google Sees Less Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Ad sales growth decelerated at Google in Q1 2019, prompting parent compa ...
- Why Brands Still Face Challenges Bringing Programmatic In-House
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2019
Two-thirds of European brands said programmatic ad spending increased following their respecti ...
- YouTube Influencers Finding New Challenges
Digital News Daily, Laurie Sullivan - Friday, April 26, 2019
A recent survey of YouTube creators found their annual earnings continue ...
- Bernie Sanders' BERN Will Search And Target Voters
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2019
The online tool allows anyone to contribute to the campaign's voter databas ...
- Microsoft Bing Ads UI Gets 'Massive' Upgrade, Better Access
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 26, 2019
Microsoft is making its advertising products more accessible to those with physic ...
- Bing Ads Becomes 'Microsoft Advertising,' Rolls Out New Products
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 29, 2019
Microsoft on Monday officially changed the name of its advertising business fr ...
- Some Twitter Users Willing To Pay $4 For The Service
Performance Marketing Insider, Laurie Sullivan - Friday, April 26, 2019
Most users say they would likely not pay to use Twitter, b ...
- Amazon Could Ramp Up Private-Label And Ad Business To Offset Slowing Growth, Studies Show
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 25, 2019
Americans spent more than $146 billion on private-label products in 2018. B ...
- Behavioral Differences, Aging Population Changing Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 25, 2019
Nuances in behavior will change the future of search. Findings from Pa ...
- Google Apps And Utilities: Merkle's Search Campaign Alternatives
Performance Marketing Insider, Laurie Sullivan - Thursday, April 25, 2019
It appears that internet utilities will take search into the future, wheth ...
- eBay Sets Sights On $1B In Revenue From Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 24, 2019
eBay has been shifting its efforts away from non-strategic third-party ad placemen ...