- Google Has A List Of Everything Purchased When Merchants Email You The Receipt
Performance Marketing Insider, Laurie Sullivan - Friday, May 17, 2019
Google has a list of everything I purchased online and offline dati ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget Changes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
The Performance Planner identifies the best budget amount to spend for campaig ...
- Microsoft To Make Its AI Search Code Available To Developers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 16, 2019
Microsoft has made one of the most advanced AI tools available ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- GoDaddy Integrates, Automates With Yelp
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2019
The integration now offers an automated tool and alert that allows busine ...
- Consumers, Publishers Struggling With Voice Search
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 15, 2019
Some 21% of those participating in a survey use voice search weekl ...
- Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Two visual ad formats will run across the YouTube home feed a ...
- Google Shopping Becomes Marketplace, Supported By Google Express
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Google Shopping will now provide consumers with a way to discover a ...
- Google Debuts Tool To Optimize Content, Make YouTube Ad Production Easier
Digital News Daily, Laurie Sullivan - Monday, May 13, 2019
Google on Monday announced a tool that will make it easier f ...
- Mother's Day Searches, Online Purchases Show Behavioral Trends
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 14, 2019
Some 78% of all Mother's Day-related purchases occurred between May 5 a ...
- Marketers Speak Out On Google Advertising As Marketing Live Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 14, 2019
Google plans to announce several new products and features at Marketing Liv ...
- Adobe Adds Ecommerce Support For Amazon, Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 13, 2019
Adobe began building on its acquisition of Magento with several new integratio ...
- Criteo Hires Industry Expert To Focus On Retail Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2019
The notion of retail media supporting brand-funded ads on retail sites driv ...
- Google Former Programmatic Head To Lead iQuanti Paid Media
Performance Marketing Insider, Laurie Sullivan - Monday, May 13, 2019
Lanka now leads iQuanti's analytics-driven paid-media practice and will oversee all pa ...
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
Reports suggest consumers are looking to create the ultimate experience for Mother ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertisi ...
- Latest Google AR Tech Might Be A Wake-Up Call For Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2019
To say that Google's advertising and marketing technologies have become sophisticated ...
- Google Rolls Out New Features To Aid Local Marketing Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
Beginning this week, marketers can create and edit responsive search ads direct ...
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, Acquisitions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 9, 2019
The investments will likely bring in data technology and a variety ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube Inventory
Digital News Daily, Laurie Sullivan - Wednesday, May 8, 2019
The bid option, target return on ad spend, automatically calculates advertisers' bid ...
- Google Partners With Reputation.com To Strengthen Business Profiles, Engagement
Performance Marketing Insider, Laurie Sullivan - Thursday, May 9, 2019
Reviews drive business, but what about proximity and relevance? A partnership announc ...
- Google Develops On-Device Technology To Protect Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 8, 2019
A new approach to machine learning introduced at Google's developer I/O conferen ...
- Okay Google, Show Me Audio And Visuals
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 8, 2019
Visual technologies announced Tuesday at Google's I/O conference will change the w ...
- IAB Tech Lab Gets Code To Increase Programmatic Transparency, Security
Digital News Daily, Laurie Sullivan - Monday, May 6, 2019
Media.net has donated code to extend the IAB Tech Lab's efforts ...
- How Instagram Will Change Search, Path To Purchase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 7, 2019
Facebook built ecommerce capabilities into Instagram, known as a photo-sharing app. N ...
- Marketers Can Now Optimize At The Speed Of Google
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
BrightEdge released several innovations that enable marketers to collect real-time data ...
- Google Chrome Browser Reportedly To Give Users Insights Into Tracking Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
Google reportedly will introduce a dashboard-like function in its Chrome browser ...
- Sparkling Ice Pushes Ad Budget Into Digital, Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 6, 2019
Sparkling Ice has introduced two voice skills on Google Assistant and Amaz ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...